Our Story


Cars that create richer, more enjoyable lives,
pursuing the essence of enjoyment and peace of mind,
winning hearts by anticipating needs and wants,
building trust by inspiring confidence,
this is how Subaru evolves to meet the future.


An enduring devotion to auto manufacturing that epitomizes capability, safety and reliability.

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Trace Subaru's history of vehicle development back to the 1950s.

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Our Future

The future of enjoyment and peace of mind.

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