OUR STORY

SUBARU HERITAGE

Trace Subaru's history of vehicle development
back to the 1950s.

1950’s

1950. JUL

Fuji jidosha Kogyo, Co., Ltd., established.

Fuji Sangyo was divided into 12 companies in accordance with the corporate credit rearrangement law in 1950. Fuji Jidosha was chiefly involved in bodywork for buses and developing the small P-1 concept car.

1953. JUL

Fuji Heavy Industries Ltd., established.

In 1953 Fuji Heavy Industries Ltd. was created as an aircraft manufacturing, sales, and maintenance company through investments from five companies: Fuji Kogyo, Fuji Jidosha, Omiya Fuji Kogyo, Utsunomiya Sharyo and Tokyo Fuji Sangyo. Two years later, these five investors merged with FHI and embarked on full-scale business activities of the FHI that we know today.

1954. FEB

Prototype 4-wheel passenger vehicle P-1 completed.

The P-1, named the Subaru 1500 the following year, used the first Japanese-manufactured monocoque body. This passenger car provided excellent riding comfort and driving stability with its front-wheel wishbone-type independent suspension with a coil spring and double-action oil damper combination, and rear-wheel rigid axle suspension with a three-leaf spring and double-action oil damper combination.

1957. APR

Prototype K-10 (Subaru 360) completed.

The major issues present with the prototype K-10 included achieving a lighter body, easier production, sufficient interior space to accommodate four adults, excellent ride comfort, and developing a lightweight and high-power, high-durability engine. In addition to the monocoque body used to achieve a lighter weight, the head of each and every rivet was filed down to save weight - technology that had previously been used in aircraft was used extensively throughout the prototype.

1960’s

1961. FEB

Subaru Sambar truck released

1st generation Sambar
In February 1961, the Subaru Sambar made its debut. The Sambar, based on the Subaru 360, was a truck that was outstandingly pleasant to ride and stable to drive. Compared with other four-wheel minitrucks of its day, the Subaru Sambar had the lowest deck body and the roomiest cargo bed. With its ability to neatly negotiate narrow street corners, this minitruck was a breath of fresh air in the industrial world. The following September, the Sambar Light Van was launched as a vehicle for not only commercial use, but also leisure use. With the Sambar, Subaru became firmly established as a manufacturer of light passenger vehicles.

1960.02 Released
1961.09 Light Van released
Naming: English for “Indian deer.”

1964. NOV

Gunma Plant test course completed.

Completion of a 1.6 km-long test course was completed at the Gunma Plant located in Ota, Gunma Prefecture.

1966. JAN

Head office relocates to new Subaru Building.

“Subaru Building” was completed in Shinjuku. Head Office departments were relocated and centralised here.

1966. JAN

New Sambar released

2nd generation Sambar
Released in 1966 and dubbed the “New Sambar.” Featuring a refined front grille and overall design, and also available with an optional variable gearbox offering 6 forward and 2 reverse gears.
Naming: English for “Indian deer.”

1969. AUG

Subaru R-2 released

Replacing the Subaru 360, the Subaru R-2 was introduced in August 1969. Designed for the new era, the R-2 was a minisedan that attracted great interest for its role in expanding the concept of the minicar. The R-2 performed well and was engineered for the “highway era” that Japan was entering, and its excellent balance meant the R-2 could be driven with ease on rough roads. With its refined style and roomy interior that could comfortably seat four people, the R-2 was a tribute to the Subaru engineers who built on their experience with the Subaru 360 to expand the minicar concept.

1970.04 SS, Sporty DX released
1971.02 NEW R-2 released
1971.10 Water-cooled series released

Naming: Adopting a similar script to the Subaru ff-1, the letter “R” was selected for its innovative feel and pleasant sound. “2” highlighted the fact that this was Subaru's second small passenger model.

1970’s

1972. JUL

Rex released

1st generation Rex
The Subaru Rex was launched as the successor to the Subaru R-2 in July 1972. The Rex was a hit thanks to the youthful, dynamic image its styling gave it, as well as Subaru's traditional minicar features, including superior handling, driving stability, riding comfort, and fuel economy.

1973.10 4-stroke Rex released
1975.12 Rex SEEC-T released
1976.05 Rex 5 released
1977.05 Rex 550 released

Naming: Taken from the Latin term for “King.”

1973. FEB

Goriki Sambar released

3rd generation Sambar
The newly release model switched from an air-cooled engine to a water-cooled one. The “Custom L” featured a electronically operated windscreen washer for the first time. The single tail lamp was changed to orange rear indicator lamps that were independent of the rear brake lamps.

1976.05 Sambar 5 released
1977.05 Sambar 550 released
1979.10 Sambar High Roof, the first light cab van, released
1980.11 Sambar 4WD released

Naming: English for “Indian deer.”

1977. OCT

Subaru of America, Subaru Brat released.

The Subaru Brat, an export recreational vehicle (RV) designed for the North American market, was launched in August 1977. It was based on the Leone 4WD but had a two-seater cabin and a cargo bed at the rear.

1979. JUN

2nd generation Leone released

2nd generation Leone
A larger body size and 1,800 cc engine gave the car a design befitting of a medium class passenger car. To drive better on rough roads, the 1.8L 4WD model came equipped with a variable gearbox system dubbed Dual Range for use as a close-ratio transmission with the 4-speed manual transmission offering eight forward, and two reverse gears.

1979.06 The New Leone Sedan released
1979.07 The New Leone Hard-top model released
1979.10 Swingback, 4WD released
1981.11 Leone 4WD automatic transmission model released (world's first MP-T model)

Naming: Taken from the Italian word for “male lion.”

1980’s

1981. SEP

2nd generation Rex released

2nd generation Rex
The rear-engine, rear-wheel drive platform that had been a mainstay from the Subaru 360 was changed to a front-engine, front-wheel drive platform. This move helped to overcome issues related to interior space, giving it a wider wheel base and the largest body size at the time in the minicar class. The Rex Combi name was given to the model with a light van body that was popular the time.

1981.10 FF Rex Sedan released
1984.09 New Rex series released

Naming: Taken from the Latin term for “King.”

1982. SEP

New Sambar Try and High Roof Truck series released

4th generation Sambar
Released in September 1982. The “Sambar Try” was released as a minivan model, and while the 4-wheel independent suspension system remained the same, the front suspension layout in 4WD models of the 4th generation Sambar were changed from semi-trailing system to a Macpherson Strut system (semi-trailing system continued to be used for 2WD models). 10-inch tyres were used for all 2WD models, and 12-inch tyres for all 4WD models (with all models featuring large 4-wheel drum brakes). The ultra-low EL gear was defined for 4WD models. Trucks came with the High Roof option regardless of whether they were 2WD or 4WD, and while no automatic transmission was available, The Try FL and FX came with an automatic gearbox.

1987.09 Sambar series upgraded; fitted with full-time 4WD

Naming: English for “Indian deer.”

1983. OCT

Domingo released

1st generation Domingo
The Subaru Domingo one-box wagon made its debut in October 1983. This series not only accommodated seven passengers in a compact body but also offered a variety of seating arrangements thanks to Japan's first swivel seats, together with folding seats.

1986.06 Domingo 1.2-litre 4WD released

Naming: Taken from the Spanish term for “Sunday” and implying that the car was designed for fun Sunday drives.

1984. FEB

Development of the Subaru ECVT.

Development of the World's first electro-continuously variable transmission (ECVT) was announced. The ECVT employed a simple yet effective mechanism using a special steel belt and pair of pulleys made by Van Doorne's Transmissie B.V., of the Netherlands. The ECVT enabled the driver to control the car's speed without the use of complex gears. This configuration allowed the vehicle to change speeds automatically to the most appropriate gear ratio.

1984. JUL

3rd generation Leone released

3rd generation Leone
With a larger body size and a design based on flat, straight lines, the flush surface of the 3rd generation Leone offered superb aerodynamics with a Cd value of 0.35. The 5-speed manual gearbox MT again featured “Dual Range” technology, giving the driver 10 different gear speeds. The top-of-the-range GT model featured an air suspension system and also came with height control.

1986.04 Leone 3-door Coupe RX/II (full-time 4WD) released
1987.10 Leone series upgraded; Sedans and Touring Wagons fitted with Active Torque Split 4WD
1988.02 Maia released

Naming: Taken from the Italian word for "male lion."

1985. JAN

Subaru XT (Alcyone) released in the USA.

The Subaru XT (Alcyone) was unveiled at the Detroit Show in January 1985 in the lead up to release in June of the same year. This was the first model for FHI to be launched in an overseas market before Japan.

1985. JUN

Alcyone released

The Subaru Alcyone was named after a particularly bright star in the Pleiades, a star cluster called Subaru in Japanese. This model was launched in the United States as the Subaru XT in February 1985 and as the Alcyone in Japan in June 1985. This series' hallmark is its styling, designed to evoke the image of the aerodynamic shape of a hawk or eagle. The Alcyone's sweeping wedge shape and the fully rounded curves enabled this model to achieve the world's lowest air resistance level of 0.29 CD (coefficient of drag).

1987.07 Alcyone VX (2.7-litre, full-time 4WD) released

Naming: The brightest star shining in the Subaru (Pleiades) star cluster is called Alcyone, which was the basis of this model's name. The SVX is short for Subaru Vehicle X.

1986. NOV

New Rex Combi released

3rd generation Rex
A model with a 3-valve engine was developed new as a sporty grade, The “Combi” van was given the name “VIKI.” Major changes to the packaging gave rise to even greater interior space than models in the past. The automatic gearbox was also upgraded from the auto-clutch in previous models a full-automatic system (2-speed) utilising a torque converter.

1987.02 Rex 5-door sedan twin-viscous coupling full-time 4WD model released
1987.07 Rex ECVT released
1988.03 Rex series V and VX with Superchargers released
1990.03 Rex series upgraded

Naming: Taken from the Latin term for “King.”

1988. APR

Subaru Tecnica International Inc. established.

Subaru Tecnica International Inc. established.
This company was established as a subsidiary to undertake motorsports activities, including the FIA World Rally Championships, and the development and sales of specially-designed sports parts.

1988. OCT

Subaru MM, the Horizontally-Opposed 12-cylinder Engine, completed.

The Subaru MM Horizontally-Opposed 12-cylinder engine was completed, and featured a maximum engine speed of 13,000 rpm and maximum power output of more than 600 hp at a dry weight of 159 kg.

1989. JAN

Legacy sets a new 100,000 km world speed record.

In 1989, from January 2 through 21, the first-generation Legacy established a new 100,000-kilometer world speed record at the Arizona Test Center located on the outskirts of Phoenix, Arizona. The 100,000-kilometer distance was covered in 447 hours, 44 minutes, and 9.887 seconds, with an average speed of 223.345 km/h, thus setting a new world speed record.
*Effective as of the end of April, 2005.

1989. NOV

The Subaru Research and Testing Centre.

The Subaru Research and Testing Centre, a facility for the development of advanced technologies, completed its development of high-speed circuits.

1990’s

1990. MAR

Subaru MM engine licensed to Italian formula 1 racing team Coloni.

Subaru MM engine licensed to Italian formula 1 racing team Coloni made its F1 debut in the American Grand Prix.

1990. MAR

Full model change for Sambar series

5th generation Sambar
Released in March 1990 with a 660 cc capacity engine designed to suit new regulations. “Dias” was released as a premium model Sambar Try. Powered by the 4-cylinder in-line EN07 engine, supercharged models developed 55 metric horsepower with the EN07Y type engine, and NA models 40 metric horsepower with the EN07C type engine (with carburettor). The front suspension was built on ventilated disc brakes and the Macpherson Strut suspension system. Transmissions included a 5-speed manual with EL, as well as a proper ECVT option. 4WD models came in two variants, part-time and viscous full-time 4WD.

1993.12 Sambar Dias Classic released
1995.04 Subaru's first electric car, the Sambar EV released

Naming: English for “Indian deer.”

1991. SEP

Alcyone SVX (Subaru SVX) released

Replacing the Alcyone, the Subaru SVX came on the market in the United States in July 1991 and in Japan in September. This model was developed as a luxury high-performance coupe that could handle any road surface. It was designed to have a dynamic image, with such touches as a glass-to-glass round canopy with a flush surface.

1991.01 New concept sports coupe, the Subaru SVX, displayed at the North American International Auto Show

Naming: The brightest star shining in the Subaru (Pleiades) star cluster is called Alcyone, which was the basis of this model's name. The SVX is short for Subaru Vehicle X.

1992. MAR

Vivio released

Marketed with the phrase “SIMPLE RICH,” the Vivio's exterior featured sharp lines running from midway to the top of the windows, and a panel construction that retained its wavy lines. Body colours were also upgraded from the solid colours available with the Rex, to glossy tones and premium-looking metallic or mica finishes to increase the sense of quality. The rear of the car was constructed differently for domestic and commercial use. The Vivio featured Subaru's first newly designed body to suit changes in regulations for light cars in 1990, and its relatively low centre of gravity helped to improve its driving stability.

1993.05 Vivio T-top released
1993.04 Raced for first time in the WRC Safari rally, won Group A-5 class
1995.11 Bistro released

Naming: Created from the English word VIVID, and representing 660 (VIVIO) in Greek script.

1993. SEP

New Legacy sets world speed record for station wagons.

"New Legacy set a world speed record for station wagons. The record of an average 249.981 km/h over 1 km was officially recognised by the FIA and the Automobile Competition Committee for the US (ACCUS).
Location: Bonneville Speedway, Utah, U.S.A.
(world speed record certified by the FIA and ACCUS for mass-produced, unmodified station wagons) Vehicle: Legacy Touring Wagon GT”

1993. OCT

New Legacy series released

2nd generation Legacy
Developed with the underlying theme “succession and maturity,” and offering performance and interior space rivalling that of more premium models, despite its compact class. The 4-door sedan retained its window graphics, however eliminated the black finish along the A and C pillars. This, combined with drawing the C pillar from directly above the rear wheel arch, helped to give the car a more aggressive look. The touring wagon was designed with windows that wrapped around from the side to the rear, and featured a stepped roof profile in what were common design elements evident in the previous generation. The trapezoidal shape of the front grille was also implemented new.

1993.09 Set the world speed record for wagons (249.981 km/h)
1994.10 2.5-litre 250T added to the Legacy series

Naming: English for “passing on great traditions.”

1993. OCT

Legacy Grand Wagon (overseas name: Outback) released.

1st generation Outback
The Outback was developed with an optimum balance of the sporty, reliable drivability and interior space that the Legacy Wagon delivered on-road, combined with a wagon package for outstanding practicality. The model was given a 200 mm ground clearance to also ensure great off-road drivability. A premium yet tough looking exterior was designed with an exclusive front façade and bumper, large fog lamps with stone guards, large diameter all-season tyres, 2-tone body colour, and oversized side protectors.

1995.08 Legacy Grand Wagon (overseas name: Outback) released
1997.08 Legacy Lancaster (overseas name: Outback) released

Naming: English for “the great Australian outdoors.”

1994. JUN

New Domingo released

2nd generation Domingo
A full model change was released in 1994, the first in its 11 year history. The body frame was extended front and rear, with a Y-shaped structure used at the front to ensure safety during a frontal collision. The fuel supply to the engine was upgraded from a carburettor to EMPi, and ECVT added to the manual-only transmission line-up. Full-time 4WD was achieved with viscous-coupling to suit the ECVT, thus improving the car's terrain capabilities.

1996.04 Aladdin released

Naming: Taken from the Spanish term for “Sunday” and implying that the car was designed for fun Sunday drives.

1994. DEC

Subaru enters all FIA WRC races in a year for the first time.

The first year that Subaru participated in all WRC races held throughout the year, finishing in 2nd place (and the highest achievement for FHI) in the Manufacturer's Title (with driver Carlos Sainz).

1995

Justy introduced to the European market

2nd generation Justy
The Justy debuted again with a full model change, only available in the European market. The car came in a 3-door and 5-door hatchback.
* Produced by Magyar Suzuki (Hungary)

Naming: Stemming from the English word “Just” and implying that the car was “Proper,” “Perfect,” “Ideal” and “Just right.”

1996. FEB

Subaru puts bumper-to-bumper recycling.

Subaru put its roller press production methods to practical use, paving the way for bumper-to-bumper recycling.

1996. OCT

Subaru Forester wins the Hulman Trophy for setting the 24-hour speed record.

Subaru Forester won the Hulman Trophy* for setting the 24-hour speed record at the Indiana Motor Speedway with an average speed of 180.082 km/h.
Location: Indianapolis Motor Speedway, Indiana, U.S.A.
(world speed record certified by the FIA and ACCUS for Group T-1=series cross country cars)

*Hulman Trophy: The challenge for the 24-hour endurance speed record of mass-produced and marketed vehicles at the Indianapolis Motor Speedway began in the 1920s, but the Hulman Trophy was initiated in 1989, named after the speedway's previous owner, Tony Hulman.

1998. APR

New Subaru Legacy sets new world speed record for station wagons.

New Subaru Legacy set a new world speed record for station wagons. The record of an average 270.532 km/h over 1 km was officially recognised by the FIA and the ACCUS.
Location: Colorado, U.S.A. (the world's fastest production station wagon certified by the FIA and ACCUS for the mass-produced car category, turbo engine, 1,600 cc to 2,000 cc class)

1998. JUN

Full model change for Legacy Station Wagon series; new Legacy released

3rd generation Legacy
Released in June 1998, this model change eliminated front-wheel drive variants, making all grades based on a 4WD platform. The body design retained the Legacy look but was built on a more robust platform. Two rows of globes in the headlight array were used, and this was the first model to use HID lamps in the premium grade model. Interior quality was also improved immensely over existing Subaru models, and the addition of features such as the American high-end Macintosh audio brand as a manufacturer's option helped to improve quality in areas other than driving performance. Changing the rear suspension from a strut type to a multi-link type and bringing the strut towers in helped increase maximum luggage space (rear cargo room in the B4) over previous generations

1998.12 Full model change for Legacy Sedan series; Legacy B4 (Sedan) released
2000.05 Legacy series upgraded
2001.01 Legacy Touring Wagon and B4 (Sedan) Blitzen 2001 model released
2002.01 Legacy Touring Wagon GT30 and B4 (Sedan) RS30 with 3.0-litre Horizontally-Opposed 6-cylinder DOHC Engines released
2002.02 Legacy Touring Wagon and B4 (Sedan) Blitzen 2002 model released
2002.08 Legacy Touring Wagon and B4 (Sedan) Blitzen 6 released

Naming: English for “passing on great traditions.”

1998. JUN

Legacy Lancaster (overseas name: Outback) released.

2nd generation Outback
Released in June 1998, this model change eliminated front-wheel drive variants, making all grades based on a 4WD platform. The body design retained the Legacy look but was built on a more robust platform. Two rows of globes in the headlight array were used, and this was the first model to use HID lamps in the premium grade model. Interior quality was also improved immensely over existing Subaru models, and the addition of features such as the American high-end Macintosh audio brand as a manufacturer's option helped to improve quality in areas other than driving performance. Changing the rear suspension from a strut type to a multi-link type and bringing the strut towers in helped increase maximum luggage space over previous generations.

1998.12 Full model change for Legacy Lancaster (overseas name: Outback) series released
1999.09 ADA model added to the Legacy Lancaster (overseas name: Outback) series
2000.05 Outback H6-3.0, with newly-developed 3.0-litre horizontally-opposed 6-cylinder Engine, released

Naming: English for “the great Australian outdoors.”

1998. OCT

Pleo released

1st generation Pleo
The Pleo built on the concept of the “New compact wagon that goes beyond the minicar” and took all aspects - performance, safety, utility and eco-friendly driving - to new levels in a perfectly balanced package as a new compact wagon. Designed outside of the traditional minicar definition, it was truly a new generation of minicar that was in a class of its own. Lightweight and compact, the Pleo also delivered all the benefits of outstanding fuel economy and environmental safety, and new standards incorporated into the design vastly improved safety as a model that was engineered for the future.

1998.11 Wins RJC Light Car of the Year Award
1999.06 Pleo Nesta released
2000.12 Pleo Nicotto released

Naming: Latin for “More, to completion.” The name also inspired the “Let’s play! Let’s go!” attitude.

1999. FEB

Full model change for Sambar; new-spec Sambar released

6th generation Sambar
Released in February 1999. Changes to light vehicle regulations in 1998 meant that the larger Sambar retained its full-cab style for both truck and van models, with a line-up featuring the truck, van and Dias (cargo model). NA models were no longer equipped with a carburettor.

2000.11 Electric car Sambar EV released

Naming: English for “Indian deer.”

2000’s

2000

New development of compact Horizontally-Opposed 6-cylinder Engine

The compact “EZ30” 6-cylinder engine was developed with the same length as a 4-cylinder engine. Featuring the fundamental characteristics of a Horizontally-Opposed engine - the outstanding rotational balance, low centre of gravity and compact size - the EZ30 also delivered the smooth engine response and sound typical of a 6-cylinder engine, as well as mountains of torque typical of a larger engine and environmentally-friendly performance.

2000. AUG

Full model change for Impreza series; New Age Impreza released

2nd generation Impreza
The second-generation Impreza was based on the concept of fast, fun and safe, and included features such as a new turbo engine offering superior environmental performance, and a new body with Ring-Shaped Reinforcement Frames and improved impact safety. Along with being more fun to drive, it had unique styling backed by functionality, and was a vehicle that could assert the personality of the driver.

2000.10 Impreza WRX STi series released
2002.01 Impreza Sports Wagon Type Euro released
2003.12 WRX Sti and WRX “2003 V-Limited” released to celebrate the 2003 WRC Driver's Championship
2004.07 2004 WRC Rally Japan “WR-Limited 2004” special edition model released
2005.01 “S203” released by STI* *SUBARU TECNICA INTERNATIONAL INC.
2005.08 2005 WRC Rally Japan “WR-Limited 2005” special edition model released
2006.01 “S204” released by STI* *SUBARU TECNICA INTERNATIONAL INC.

Naming: English for “Impression.”

2001. JAN

Subaru North American model Baja unveiled at the North American International Auto Show.

The Subaru North American model Baja was unveiled at the North American International Auto Show.

2001. AUG

Traviq released

Designed with the concept of delivering “a fun-to-drive seven-seater, whether driving alone or with all seven seats full,” the Traviq was a easy-to-drive, compact seven-seater offering supreme interior comfort in a streamlined package. Combined with effortless power and outstanding maneuverability, the car was for fun on the road.

Naming: Coined by coinbining the words TRAVEL and QUICK.

2002. FEB

Full model change for Forester; cross-over SUV, the new Forester, released

2nd generation Forester
Based on the “Crossover SUV for the 'BEST of BOTH' WORLD” concept, the Forester was developed to deliver class-leading potential in the crossover SUV category. This concept fuses the benefits of both the SUV and passenger car, but is also designed to meet the various needs of day-to-day life with a single model.

2002.10 Forester Cross Sports released 2004.02 Forester STi Version released 2004.07 2004 WRC Rally Japan “WR-Limited 2004” special edition model released 2005.12 Special edition model “AIRBREAK” released

Naming: English for “Person living in the woods” or “Person raised in the woods.”

2002. MAY

Development of Legacy B4 (Sedan) CNG model unveiled.

The Legacy B4 “CNG” was a model based on the 4WD “RS” powered by a 2.0L DOHC Horizontally-Opposed 4-cylinder engine. The engine no longer featured AVCS (Active Valve Control System: variable valve timing) or EGR (Exhaust Gas Recirculation), however came equipped with an electronically-controlled fuel injection system specially-tuned for the CNG developing a maximum power output of 94 kW and maximum torque of 160 Nm.

2003. MAR

Subaru B11S concept car unveiled at 73rd International Geneva Motor Show.

The Subaru B11S was unveiled at the 73rd International Geneva Motor Show, in order to show the future concept of Subaru design. The B11S offered an attractive design based on Fuji Heavy Industries' standard of behaviour of “innovative, individual, courageous”. It also provided ample packaging, a Horizontally-Opposed Engine, Symmetrical AWD, and other feature technologies that Subaru is known for. Adopting a double-door opening mechanism with no central pillar for the side doors provided smooth access to the rear seats. The power train was equipped with a newly developed Horizontally-Opposed six-cylinder twin-turbo Engine. It more than met performance targets with a maximum output of 294 kW (400 ps), and a maximum torque of 550 Nm (56.1 kgfm).

2003. MAY

Full model change for Legacy

4th generation Legacy
Based on the development theme of a fusion of ride, function, and beauty, the fourth-generation Legacy aimed to be a next-generation vehicle in keeping with the worldwide Legacy brand, by further improving the performance of its unique Symmetrical AWD power train centred around the Horizontally-Opposed Engine. While carrying on the styling identity from the first-generation model, the fourth-generation Legacy had a more sporty look to its sleeker body shape, and in its front face gave it a sharper image. Styling was also enhanced through its aesthetic and functional beauty, that included LED turn signals built into the side mirrors. The interior was designed to offer high-quality and sporty features with easy and rounded details. The body size was optimal as a driver-oriented car that brought with it improved safety functions, along with great handling and driving performance.

2005.01 B4 “Blitzen 2005 MODEL” released
2005.12 “Blitzen 2006 MODEL” Touring Wagon and B4 released

Naming: English for “passing on great traditions.”

2003. MAY

3rd generation Outback released.

3rd generation Outback
The Outback built on the sophisticated sporty exterior of the Legacy Wagon and adopted specially-designed front and rear bumpers, overhanging fenders and additional side cladding to give it a distinct sense of command and authority. A 200 mm ground clearance gave the car full control over rough roads, as well as excellent on-road driving performance mimicking that of touring wagon models to redefine the “crossover sports” concept.

Naming: English for “the great Australian outdoors.”

2003. AUG

G3X Justy released in Europe

3rd generation Justy
The G3X Justy* was a compact car introduced to the European market as an entry-level model for the crossover vehicle category. Drivers enjoyed the sporty driving feel that Subaru had become known for, and the entire line-up was equipped with DOHC engines and a dynamic design. The G3X Justy was available in an AWD model powered by either a 1.3-litre or 1.5-litre DOHC engine with a variable valve timing (VVT) system, as well as a front-wheel drive model with a 1.3-litre diesel turbo engine. It offered high-performance driving both on rough and on roads, with a minimum ground clearance of 170 mm.
* Produced by Magyar Suzuki (Hungary)

Naming: Stemming from the English word “Just” and implying that the car was “Proper,” “Perfect,” “Ideal” and “Just right.”

2003. OCT

Subaru establishes a new brand message: Think. Feel. Drive.

The new brand message of “Think. Feel. Drive.” represented Subaru's automotive ideals of intelligence and sensitivity. It symbolised Subaru's aim of developing a high-performance premium car that offered a high-level blend of driving, environment, and safety, thus leaving a lasting impression on customers the world over, especially those who truly enjoy the driving experience. In addition, Subaru promised to deliver consistent value in new products and services.

2003. OCT

Concept cars B9 Scrambler and R1e unveiled at 39th Tokyo Motor Show.

B9 Scrambler
A two-seater Hybrid Electric Vehicle (HEV) that reflected Subaru’s concept to offer open-air motoring, both on and off the roads. The car’s powertrain was called Sequential Series HEV (SSHEV) -- a fusion of the Symmetrical AWD and the latest HEV technologies.
Subaru R1e
As a mobile tool that fits well with personal use in urban life, the Subaru R1e featured a 2 + 2 layout. The Electric Vehicle (EV) power unit
used a high-performance battery and advanced power control technology, with consideration also given to the environment.

2003. NOV

Legacy was awarded for CAR OF THE YEAR JAPAN 2003-2004

The Legacy was awarded for CAR OF THE YEAR JAPAN 2003-2004 for the first time in Subaru’s history.
The Legacy has been developed on the concept of integrating responsive driving, superb functionality, and outstanding beauty. With a Horizontally-Opposed Engine and the symmetrical AWD system as its core features, the new generation Legacy’s power train performance was further enhanced. FHI engineers pursued the realization of the essence of the Grand Touring Car, and the new Legacy represented Subaru’s ambition to achieve truly global performance levels in a Grand Touring Car born in Japan.

2003. DEC

Subaru R2 released

Featuring a unique and stunning design befitting a compact car coupled with a streamlined package, excellent fuel economy and crash safety, and ease-of-use and agile performance, the R2 was a minicar designed to meet the lingering needs of the market by providing a brand new form of value. A sleek, integrated look was used for the exterior, by incorporating smooth lines and styling to suit the high level of crash safety. The car also benefitted from weight savings throughout the body and a new 4-cylinder DOHC (with AVCS) naturally aspirated engine.

2004.11 Subaru R2 was awarded 2005 RJC Car of the Year “Special Award for Best Mini Passenger Car” 2005.11 Many changes, special edition model “Refl” released 2008.06 Many changes

Naming: The use of a simple and effective symbol notation completely redefined minicars of the past, and helped provide additional value. Revisiting the “R-2” model name announced in 1969 not only created a new image to the name, but also served to carry on Subaru's tradition with building cars.

2004

Subaru R2 was awarded 2005 RJC* Car of the Year “Special Award for Best Mini Passenger Car”

The Subaru R2, a mini passenger car launched in December 2003 in Japanese market, was awarded 2005 RJC* Car of the Year “Special Award for Best Mini Passenger Car”.

2005. JAN

The Subaru B9 Tribeca Makes its World Premiere at the 2005 North American International Auto Show

The Subaru B9 Tribeca was developed on the concept of a progressive sport utility vehicle (SUV) that represented the next generation of crossover vehicles. The Subaru B9 Tribeca featured Subaru Symmetrical All-Wheel Drive (AWD) with a Horizontally-Opposed boxer engine delivering agile and stable control while ensuring superb manoeuvrability as a SUV, and was the first ever Subaru with seating available for seven passengers.
The largest model in the Subaru line-up, the all-new Subaru B9 Tribeca revealed its roominess in flexible seating arrangements in three rows for seven passengers. Its sporty and dynamic exterior design contrasted with a sophisticated interior design that accentuated stylish comfort and safety.

2005. JAN

Subaru R1 released

Designed primarily for two passengers, the Subaru R1 was a 3-door compact car with streamlined packaging for private use. It offered outstanding fuel economy, superb crash safety levels, a stylish and refined design, a comfortable and function interior, and potential seating arrangements for four passengers if required.

2005.11 Minor changes, new “S” grade added and released
2006.11 Minor changes
2009.11 Special edition model “Premium Black Limited” released

Naming: Used the letter “R” to define Subaru's minicar models for a sense of unity. The difference in size to the “R2” concept was highlighted with the numbers “1” and “2.”

2005. JAN

The Subaru B9 Tribeca made its World Premiere at the 2005 North American International Auto Show

The Subaru B9 Tribeca was developed under the concept of a progressive sport utility vehicle (SUV) that represented the next generation of crossover vehicles. The Subaru B9 Tribeca featured Subaru's Symmetrical All-Wheel Drive (AWD) with a Horizontally-Opposed boxer engine that delivered agile and stable control while ensuring superb manoeuvrability as a SUV, and was the first-ever Subaru with seating available for seven passengers.
The largest model in the Subaru line-up, the all-new Subaru B9 Tribeca revealed its roominess in flexible seating arrangements in three rows for seven passengers. Its sporty and dynamic exterior design contrasted with a sophisticated interior design that accentuated stylish comfort and safety.

2005. OCT

Concept car B5-TPH unveiled at 39th Tokyo Motor Show.

Exhibits included the “B5-TPH” concept car, equipped with the proprietary “Turbo parallel hybrid (TPH)” hybrid system, the “IVX-II” technology exhibit, next generation of intelligent vehicle that ensured driving pleasure, comfort, and advanced safety, and the new “B9 TRIBECA” (US model) crossover vehicle.

2006. MAY

Subaru’s 2.5-litre Horizontally-Opposed turbo engine wins “International Engine of the year 2006.

The 2.5-litre, Horizontally-Opposed boxer engine with a turbocharger was voted this year’s winner in the 2 to 2.5-litre engine class of the International Engine of the Year Awards. The award ceremony took place today at the Engine Expo in Stuttgart, Germany. The award granted to the Subaru engine, with which Subaru Impreza and Forester models are equipped, marked the first time a Horizontally Opposed engine was selected in the prestigious annual awards.

2006. MAY

SI-DRIVE (SUBARU Intelligent Drive)

“SI-DRIVE (SUBARU Intelligent Drive)” was Subaru’s new proprietary system developed to provide better communication between the driver and car. The system allowed the driver to select from three different modes to suit driving conditions, and raised driving enjoyment dramatically. Three different driving modes, “Intelligent (I)”, “Sport (S)” and “Sport Sharp (S♯)” gave the car three completely different personalities to suit any situation. The system was first installed in 2007 Model Year Legacy/Outback powered by 3.0-litre engines.

2006. JUN

All-new Mini Car Subaru Stella released

1st generation Stella
Japan’s mini car market was steadily expanded as consumers increasingly came to appreciate the ease of use and fuel efficiency that mini cars offered. Seizing upon opportunity in the market, FHI developed the Stella to meet the needs of consumers who placed an emphasis on a spacious interior and convenience of use in mini cars. It boasted top fuel efficiency levels in its class, as well as smooth acceleration, thanks to Subaru’s signature inline, 4-cylinder, 660-cc, compact engine for minicars, and a newly developed i-CVT (intelligent continuously variable transmission).

2009.-- Subaru Plug-in STELLA Concept. a New Prototype Electric Vehicle, unveiled at the G8 Hokkaido Toyako Summit
2009.04 Subaru Plug-in STELLA Prototype developed, 15 models provided to the Ministry of the Environment, Japan
2009.06 Subaru Plug-in STELLA EV released in Japan

Naming: Italian for “Stars.” Designed to brighten up any customer's day.

2007. MAR

SUBARU BOXER DIESEL and Subaru R1e electric vehicle unveiled at the 77th Geneva international Motor Show.

The “SUBARU BOXER TURBO DIESEL” engine, which was introduced into the European market, takes advantage of the inherent superiority of Horizontally -Opposed engines, such as their high rigidity and low noise and vibrations, eliminating the need for a balancer shaft. The Subaru R1e was a short-distance commuter car based on the Subaru R1 minicar available in the Japanese market.

2007. APR

FHI Unveils All-New Subaru Impreza at the New York International Auto Show

Developed around the product concept of new, more refined designs for comfort, the latest Impreza incorporated sophisticated styling and rich interior design, roominess and space, and outstanding comfort and utility, while offering a pleasant and safe ride enhanced by Subaru Symmetrical AWD (All-Wheel drive) with the Horizontally-Opposed engine.

2007. APR

FHI Unveils New Subaru Tribeca at the New York International Auto Show

Advancing the concept of a progressive sports utility vehicle (SUV), the new Tribeca featured powerful new styling, improved performance, enhanced comfort and functionality. Its exterior design stressed a more SUV-like appearance with a new front face design. The revamped Tribeca is equipped with a newly designed 3.6-litre boxer engine. Although larger and more powerful than the previous 3-litre engine, the new engine delivers both improved performance and fuel efficiency in real world driving situations. Design modifications in its cooling system enabled the use of regular unleaded fuel, a change from premium only, helping to lower consumer operating costs.

2007. JUN

3rd generation Impreza released

3rd generation Impreza
The 3rd generation Impreza was developed with the “new style of comfort” concept, and adopted a streamlined, efficient 5-door package based on smooth driving and high level of safety stemming from the combination of Subaru's core technology: its Horizontally-Opposed engine and new body layout. Featuring three different elements in one - “Stylish desing,” “Easy-to-use packaging” and “Dependable and precise, enjoyable driving,” the 3rd generation Impreza was released to define a new global standard in motoring.

2007.04 All-New Subaru Impreza unveiled at the New York International Auto Show
2007.10 Additional model “WRX STI” released
2008.10 Modified 4-door “Impreza Anesis*” released * ANESIS: greek for “safety" “comfort” “reliability” and “relaxation”
2010.01 “S205” released by STI* *SUBARU TECNICA INTERNATIONAL INC.
2010.04 WRX STI 4-Door prototype posted a 7:55:00 time around Nordschleife (“Northern Loop”) of the Nurburgring, Germany
2010.06 Modified crossover model “Impreza XV*1” released *1: XV, short for X = Crossover, V = Vehicle
2010.07 “WRX STI” modified, additional 4-door model released
2011.11 “S206” released by STI* *SUBARU TECNICA INTERNATIONAL INC.

Naming: English for “Impression.”

2007. SEP

New Justy, Subaru's entry model introduced in the European market

4th generation Justy
Entry model for Europe.
The new Justy offered drivers outstanding control and a spacious interior, combined with superior fuel economy and environmentally-friendly running with its 1.0-litre engine. The Justy was marketed in two grades: the sport “1.0S” and the highly practical “1.0E.” Both came equipped with a FWD drivetrain and 5-speed manual transmission for enjoyable, agile handling.

Naming: Stemming from the English word “Just” and implying that the car was “Proper,” “Perfect,” “Ideal” and “Just right.”

2007. DEC

New generation crossover “NEW Forester” released

3rd generation Forester
Based on the “Best Balance for Active Life” product concept and featuring various improvements to make customers' lifestyles even more active and entertaining. The 3rd generation Forester was developed with a priority focus on fusing the three main elements of ease-of-use “packaging,” “performance” backed with Symmetrical AWD stability, and “eco-friendly” to meet greater social needs.

2010.10 Modified model and additional “S-EDITION” model released

Naming: English for “Person living in the woods” or “Person raised in the woods.”

2008. MAR

Subaru's 50th anniversary.

Fuji Heavy Industries celebrated an exciting 50 years of manufacturing the Subaru brand since the “Subaru360” minicar was released on March 3, 1958. The Subaru360 was developed as a reasonably-priced model featuring a compact body and outstanding packaging, and played a pivotal role within automotive history in Japan.

2008. MAY

Subaru 2.5-litre Turbo Boxer Engine Wins at International Engine of the Year Awards 2008

The 2.5-litre, Horizontally-Opposed, 4-cylinder boxer engine with a turbocharger was voted this year’s winner in the 2 to 2.5-litre engine class of the International Engine of the Year Awards. The award ceremony took place on May 7 at the Engine Expo in Stuttgart, Germany. Subaru was first awarded the same prise in 2006. The engine received a higher score from the voting panel this year.

2008. JUN

Development of new “SUBARU Plug-in STELLA Concept” electric vehicle announced.

The Subaru Plug-in STELLA Concept combined the EV system employed in the R1e, with the Subaru STELLA mini car. The resulting vehicle represented an optimised model that offered the compact packaging and superb utility of the STELLA to meet a wider array of market needs.

2008. JUN

New Model Subaru EXIGA, a seven-seater for panorama touring, unveiled

Based on the concept of a seven-seater with panoramic visibility for the touring experience, the EXIGA was developed to provide a safe and pleasant journey for all occupants. Capitalising on its accumulated know-how from building wagons and crossover SUVs, Subaru succeeded in creating an open and comfortable interior for all the passengers to easily engage in conversation and share the experience of touring, enhanced by dramatic wide-angle views through the windows.

2007.10 Touring 7-seater “EXIGA Concept” unveiled at the 40th Tokyo Motor Show 2007
2009.09 Exiga was drastically modified
2010.08 Exiga modified
2011.06 Exiga modified
2012.07 Exiga modified Equipped with advanced driving support system “EyeSight (ver.2)”

Naming: Named for its exciting and active image.

2008. NOV

New compact car DEX released

With preferences and requirements for cars diversifying, Subaru aimed to invent new value in the widely popular compact car class with the Dex.
The Dex was designed with the concept of “Square Utility Compact” and focusing on the daily ease-of-use and unique design required for this class resulted in a model that could meet the lifestyles of customers “looking for a fun daily driver centred around city driving.”

Naming: Stemming from the word “Dexterity” and featuring a sport, intelligent design.

2008. DEC

LEGACY CONCEPT to Debut at North American International Auto Show

FHI provided a world premiere of the LEGACY CONCEPT at the 2009 North American International Auto Show (NAIAS) in Detroit.
Celebrating 20 years of the Legacy sedan, the LEGACY CONCEPT was a concept model to showcase the direction of future Legacy sedan design. The exterior highlighted the sportiness and dynamism befitting a car powered by 3.6-litre, low centre of gravity Horizontally-Opposed engine.

2009. APR

Subaru Introduces All-New Legacy Sedan and Outback at New York International Auto Show

FHI remained committed to enhancing both sporty handing and safety technology and made significant improvements to the fifth-generation Legacy sedan. The new Legacy sedan also featured the new Subaru Lineartronic™ CVT (continuously variable transmission) and a new engine cradle design. The fourth-generation Outback featured a roomier cabin and an expanded luggage/cargo compartment. And with the introduction of an all new chassis and the new Subaru Lineartronic™ CVT, the new Outback delivered enhanced performance, comfort and eco-friendly design.

2009. MAY

5th generation Legacy released

5th generation Legacy
Subaru's core Legacy series was released with a full model change. The 5th generation Legacy was built on the “Grand Touring Innovation” concept and featured key proprietary technology such as the Symmetrical AWD platform built around the Horizontally-Opposed engine. Driving performance and safety developed from the 1st generation were enhanced even further, combined with greater comfort for all passengers as well as eco-friendly driving. This Legacy came with the newly developed CVT “Lineartronic” and “Cradle Frame Mount” technologies.

2010.05 Advanced “EyeSight (ver.2)” driving support system was installed in the Legacy/Outback (Japanese specifications) 2012.05 “2.0GT DIT” powered by the 2.0-litre Horizontally-Opposed 4-cylinder DOHC direct injection turbo engine released

Naming: English for “passing on great traditions.”

2009. MAY

4th generation Outback released.

4th generation Outback
Subaru's core Legacy series was released with a full model change. The 4th generation Outback was built on the “Grand Touring Innovation” concept and featured key proprietary technology such as the Symmetrical AWD platform built around the Horizontally-Opposed engine. Driving performance and safety developed from the 1st generation were enhanced even further, combined with greater comfort for all passengers as well as eco-friendly driving. This Outback came with the newly developed CVT “Lineartronic” and “Cradle Frame Mount” technologies.

2010.05 Advanced “EyeSight (ver.2)” driving support system was installed in the Legacy/Outback (Japanese specifications)

Naming: English for “the great Australian outdoors.”

2010’s

2010. MAR

Subaru Exhibits 2011 Impreza WRX Models at New York International Auto Show

Both 5-door and 4-door models came with the wide-body design for the first time. The exterior design, including newly designed front area, projected a sporty and powerful road presence. The new model also enhanced sportiness, thanks to its wider track.

2010. APR

WRX STI 4-Door prototype posted a 7:55:00 time around Nordschleife (“Northern Loop”) of the Nurburgring, Germany.

Former-WRC driver Tommi Makinen drove a 4-door WRX STI around the Northern Loop of the Nurburgring in German, posting a 7:55 time.

2010. APR

2nd generation Pleo released

2nd generation Pleo
The concept behind the new Pleo was “ideal compact size for outstanding practicality and economy,” and it was a minicar designed to be easy to drive and simple, coupled with a great design. Practicality and economy in the form of a comfortable interior and great fuel efficiency made it the ideal minicar for exciting, day-to-day driving. All NA models were covered by the eco-car subsidy (subsidy for promoting the sales of eco-friendly cars) among other features that were focused on the environment.

2012.12 New minicar Pleo Plus released

Naming: Latin for “More, to completion.” The name also inspired the “Let’s play! Let’s go!” attitude.

2010. APR

Newly designed minicar LUCRA released

With a “comfortable, spacious and stylishly small” concept, the Lucra was a passenger car designed to fit in with any lifestyle with its spacious and open cabin, and polished design.

2012.01 LUCRA series modified. Equipped with Idle Stop system
2012.05 LUCRA Custom model minicar with turbo engine released

Naming: Coined from the initials of “Large” “Utility” “Comfort” “Relax” “Active.” Offered a comfortable, spacious cabin, with a refined, easy-to-use image.

2010. NOV

FHI’s brand statement “Confidence in Motion” developed as the key to the new age of Subaru.

FHI developed a new globally standard brand statement “Confidence in Motion” for Subaru. “Confidence” embodied Subaru’s unwavering approach to creating reliable cars, and represented the valuable relationship that Subaru had built up with fans in its quest for delivering peace of mind and enjoyment. “in Motion” took the “Confidence” that had been developed to suit the ever-changing environment a step further, and symbolised Subaru’s steadfast commitment to meeting the requests of customers with revolutionary products and technologies.

2010. NOV

“Subaru Impreza Concept” was unveiled at the 2010 LA Auto Show.

The Subaru Impreza Concept was the first concept model to be released under Subaru's new brand strategy. Designed to show a possible direction for future Impreza models, it embodied the Subaru brand statement “Confidence in Motion”. The concept expressed the core Subaru brand value of “enjoyment and peace of mind”. The Subaru Impreza Concept fused a sleek and lean form that exuded dynamism and elegance with a roomy and rich four-seat interior that embodied a safe and comfortable ride.

2010. NOV

New minicar Subaru TREZIA released

With a body size less than 4 metres in length, the “New Compact Smart Wagon” was the keyword for creating a compact touring car with Subaru's renowned wagon styling.

2011.11 Modified special edition model “Sport Limited” released
2012.08 Minor changes. Paddle-shift added to 1.5-litre models

Naming: From the English word “Treasure” and implying a driving experience like none other.

2011. APR

“SUBARU XV CONCEPT” as a world premiere at the 14th Shanghai International Automobile Industry Exhibition.

The SUBARU XV CONCEPT was a design concept car that defined a new generation of crossover vehicle, blending exceptional SUV practicality with a fashionable form. It was specifically designed for customers seeking a vehicle offering looks, benefits and packaging that stretch beyond those from the populated crowd of existing crossover models. At its heart was the core theme of “Enjoyment and Peace of mind”, and a promise to deliver, in line with Subaru’s new brand statement, “Confidence in Motion”. With truly innovative styling, this new generation design concept car combined Subaru’s Crossover-like driving excitement with a revolutionary inspiring feel, playful nature, the proven comfort and reliability of the renowned Subaru’s Symmetrical AWD (All-Wheel Drive) system.

2011. APR

New Impreza announced at the 2011 New York International Auto Show.

The 4th generation Impreza was a new model offering exception value with a wider, more comfortable, and more premium feel to the cabin without increasing the size of the body, in what completely redefined the traditional concept of car classes. The reliable driving, agile handling and outstanding safety afforded by Subaru’s characteristic Symmetrical AWD system centred around the Horizontally-Opposed Engine were all taken to new levels.

2011. MAY

Newly designed minicar Stella released

2nd generation Stella
The new Stella was designed with the “Smart Active Small” concept, and was a compact car that offered a spacious interior, easy handling and outstanding fuel efficiency.

2013.01 Stella modified Equipped with the first crash avoidance system for minicars 2013.08 Stella Custom equipped with “Smart Assist” crash avoidance system

Naming: Italian for “Stars.” Designed to brighten up any customer's day.

2011. JUN

Subaru WRX STI won the SP3T class of the 24 Hours Nurburgring.

Subaru took part in the 24 Hours Nurburgring race with the WRX STI, and claimed victory in the SP3T class (turbo cars engine size of 2.0L or less).

2011. SEP

FHI unveiled the “SUBARU BRZ PROLOGUE - BOXER Sports Car Architecture II -” at the 64th Frankfurt Motor Show.

“SUBARU BRZ PROLOGUE” embodied the technology concept of the “SUBARU BRZ”, an all-new rear-wheel drive (RWD) sports car, jointly developed with Toyota Motor Corporation. Built around Subaru’s core technology - the Horizontally-Opposed Boxer engine, a new platform was developed in order to extract the maximum performance potential required of the RWD sports car.

2011. SEP

All-New “SUBARU XV” unveiled at Frankfurt Motor Show

FHI unveiled the new Subaru XV (European specifications) as a world premiere at the 64th Frankfurt Motor Show. FHI planned to introduce the new XV to the European market as its strategic model to provide customers with “Enjoyment and Peace of Mind” through Subaru’s new “Confidence in Motion” brand statement.
The fundamental product concept that Subaru adopted for the XV is “Urban Adventure.” In specific terms, a vehicle that was perfectly suited to exciting, lively, yet stress-free use in the city. Thus, Subaru balanced optimal performance factors such as fuel efficiency and enjoyable driving (Fun to Drive) with a stylish, highly distinctive exterior design.

2011.04 “SUBARU XV CONCEPT” World Premiere unveiled at the Auto Shanghai 2011
2012.03 “SUBARU XV CROSSTREK” unveiled at New York International Auto Show

2011. NOV

“SUBARU BRZ CONCEPT - STI -” to Make World Premiere at Los Angeles Auto Show

The “SUBARU BRZ CONCEPT - STI -” was a concept car based on the “SUBARU BRZ”, an all-new rear-wheel drive (RWD) compact sports car developed from an on-going joint-project between Subaru and Toyota Motor Corporation. Built with Subaru’s core technology of the Horizontally-Opposed Boxer engine, this model had a low centre of gravity that realises a “Pure Handling Delight” driving experience. Combined with motifs of Subaru’s iconic performance brand "STI", the concept car embodied the ultimate in handling performance.

2011. DEC

FHI Wins Grand Prix at IAA Japan Best Advertisement Award.

FHI won the grand prix at the 7th IAA* Japan Best Advertisement Award with the Subaru brand movie “The CarParts.” The award is sponsored by the International Advertising Association Japan Chapter.
The IAA Japan Best Advertisement Award recognises outstanding advertisement and commercial films that were incorporated into overseas promotional activities. To qualify, the campaigned products or services must be of Japan and the advertisements must be made under the direction of Japanese entities.

2011. DEC

SUBARU ADVANCED TOURER CONCEPT and SUBARU BRZ unveiled at 42nd Tokyo Motor Show.

SUBARU ADVANCED TOURER CONCEPT (Concept car)
Exquisitely balancing the enjoyment of driving with environmental friendliness, the car, under its product concept of “Revolutionary Sports Tourer”, embodied Subaru's theme of “Confidence in Motion”.
This C-segment class car was developed as a new-generation sports wagon providing both superior driving performance and utility. It featured an innovative exterior design not found in conventional wagon models, and offered refined wagon utility that Subaru had cultivated over the years.
SUBARU BRZ
Based on its product concept of “Pure Handling Delight”, at its core was the Horizontally-Opposed engine known for its light weight, compactness, and low centre of gravity. That combined with Subaru's rear-wheel drive platform, the SUBARU BRZ sought a new level of lowness in centre of gravity, one of the lowest in the world, and offers excellent handling performance. It was a sports car that could provide pure handling delight to anyone behind the wheel.

2011. DEC

The 4th generation all-new Impreza was developed.

4th generation Impreza
This fourth generation all-new Impreza was developed under the concept of “Redefining Value, Redefining Class”. Its aim is to provide a new level of value not known to exist until now. Superior reliability, handling and safety features of the Subaru Symmetrical AWD (All-Wheel Drive) system with the Horizontally-Opposed Boxer engine at its core - these among many other qualities have made possible a safe and environmentally-friendly high grade global car while enhancing the sportiness of the Impreza.

2010.11 “Subaru Impreza Concept” was unveiled at the 2010 LA Auto Show. 2011.04 Subaru Exhibits All-New Impreza at New York International Auto Show. 2013.03 World Premiere of the “SUBARU WRX CONCEPT” at the 2013 New York International Auto Show.

Naming: English for “Impression.”

2012. FEB

Subaru Commemorates the 40th Anniversary of Its AWD Vehicles.

This year marked the 40th anniversary of the debut of Subaru all-wheel drive (AWD) vehicles since the Subaru Leone Estate Van 4WD was first introduced in Japan in 1972. Over the past 40 years, FHI continued to be a pioneer of passenger AWD vehicles. The total production*1 of Subaru AWD vehicles reached 11,782,812 units (as of January 31, 2012), or approximately 55.7% of total Subaru vehicle sales.

*1 including production of part-time 4WD vehicles

2012. FEB

FHI Gunma Oizumi Plant Marks 30 Years of Production.

The FHI Gunma Plant complex consists of five automobile production plants located mainly around Ota in Gunma Prefecture, Japan. The Oizumi Plant, one of the Gunma plants, produces all types of Horizontally-Opposed Boxer engines (1.6-litre, 2.0-litre, 2.5-litre and 3.6-litre) and all transmissions, including the Lineartronic-CVT.

2012. MAR

FHI Introduces the "SUBARU XV CROSSTREK" at New York International Auto Show

This compact crossover SUV featured a stylish design and provided an enjoyable drive. It was well balanced with a roomy and convenient interior. While maintaining its standard all-wheel drive, the Subaru XV Crosstrek employed the 2.0 litre Horizontally-Opposed Boxer engine and Lineartronic (CVT) and achieved a highway fuel economy of 33 mpg* - making it the most fuel-efficient all-wheel drive crossover vehicle in the US. It also offered good rough road capability due to its 8.7 inches of ground clearance, higher than many of its competitors.

2012. MAY

Subaru BRZ Named “VDI Car of the Year” by 2012 Vehicle Dynamics International Awards.

Vehicle Dynamics International magazine of UK-based UKIP Media & Events Ltd. selected the Subaru BRZ as “Car of the Year” at the 2012 Vehicle Dynamics International (VDI) Awards and named FHI's Toshio Masuda “Dynamicist of the Year” for his leading role in the engineering of Subaru's latest sports car.

2012. JUN

SIA Becomes First U.S. Car Manufacturing Plant to Receive ISO 50001 Certification.

The North American production base, Subaru of Indiana Automotive Inc. (SIA) received ISO 50001 Certification as the first car manufacturing plant in the U.S. to achieve this internationally recognised accreditation.
Launched in 2011, ISO 50001 outlines the internationally recognised requirements for energy management systems (EnMS). The standard provides organizations with management strategies to increase energy efficiency, reduce costs and improve energy performance.

2012. OCT

Subaru Impreza and Subaru XV Each Wins “Good Design Award 2012”.

The Subaru Impreza G4 (4-door Sedan) / Sport (5-door) series and newly-introduced Subaru XV each won the “Good Design Award 2012” from the Japan Industrial Design Promotion (JDP).

2012. NOV

Subaru BRZ Wins 2012-2013 Car of the Year Japan “Special Award”

“Subaru BRZ” sports coupe born in a joint development project with Toyota Motor Corporation (TMC) received the 2012-2013 Car of the Year Japan “Special Award”.*
* Jointly awarded to the “Toyota 86”
Developed with its product concept “Pure Handling Delight - the driving experience taken to a new level”, the Subaru BRZ is a front-engine, rear-wheel drive sports coupe offering sheer driving pleasure with excellent handling, which is enabled by the ultra-low centre-of-gravity packaging with the Subaru Boxer engine mounted as low as possible.

2012. NOV

Subaru Forester to Make North American Debut at 2012 Los Angeles Auto Show

The all-new Forester was developed with the goal to maximise its value as a true SUV. Featuring Subaru's distinctive, renowned symmetrical All-Wheel Drive (AWD) system as its core technology, the fourth generation Forester boasted a higher level of drivability as well as enhanced safety and environmental performance combined with much improved capabilities as an SUV offering fun-to-use versatility and fun-to-travel driving performance.

2012. NOV

4th generation Forester released

4th generation Forester
The new Forester was developed to “Deliver the real value of an SUV.” Built around Subaru's proprietary Symmetrical AWD technology, the basic performance areas of any car - driving, safety and environmental - were enhanced further to give greater enjoyment as an SUV, as well as greatly improving fun as a mode for stress-free driving and mobility.

2012. DEC

First Subaru XV Rolls off the Production Line in Malaysia

FHI announced that it began production of the Subaru XV crossover SUV at a Malaysian assembly plant of Tan Chong Motor Assemblies Sdn. Bhd (TCMA), an automotive assembly company of the Tan Chong Group. The official ceremony to mark the start of production was held at the TCMA plant on December 19.

2013. MAR

World Premiere of the “SUBARU VIZIV CONCEPT” at the 2013 Geneva Motor Show

“SUBARU VIZIV CONCEPT” was a future-generation crossover concept that represented the new design direction and technologies that will take the Subaru brand into the future. “VIZIV” was a coined word inspired by the phrase “Vision for Innovation” to express Subaru's future vision of innovation and the future direction of the brand.

2013. MAR

World Premiere of the “SUBARU WRX CONCEPT” at the 2013 New York International Auto Show

The Subaru WRX is known for its powerful turbo engine delivering abundant performance and torque distribution through Subaru's renowned Symmetrical All-Wheel Drive (AWD) system. This combination allows all drivers to feel confident and in control in any kind of driving condition.
The all-new SUBARU WRX CONCEPT hinted at the design language of the next generation Subaru WRX. The aggressive design communicated its increased agility and driving excitement.

2013. MAR

FHI Introduces the “SUBARU XV CROSSTREK HYBRID” at the 2013 New York International Auto Show

The Subaru XV Crosstrek Hybrid was the Subaru's first hybrid vehicle and like all Subaru models embodied the “Enjoyment and Peace of Mind” driving experience of the Subaru brand. In addition to the XV Crosstrek's original attributes: superb driveability, All-Wheel drive (AWD) capability and versatile utility, Subaru's original hybrid system was integrated into the model, furthering its sporty, fun to drive character and environmental friendliness.

2013. MAY

Subaru's “EyeSight” Demo Video Wins Gold in the 2013 “One Show Design” Awards.

FHI won the Gold award in “The 2013 One Show Design Awards” on May 6th in the US for its “minicar music player” video to introduce the function of Subaru's original advanced driving assist system “EyeSight”.
The video expressed the EyeSight's “Pre-Collision Braking Control” function for avoiding collisions or reducing collision damage via a movie of numerous miniature cars emitting sounds.

2013. JUL

Fuji Heavy Industries Ltd., 60th anniversary of the company.

FHI marked its 60th anniversary. The origins of FHI go back to the 1917 following the founding of the “Aircraft Research Laboratory” which was later incorporated as “Nakajima Aircraft Co. Ltd”. After World War II, Nakajima Aircraft was re-organised as “Fuji Sangyo Co. Ltd”. Fuji Sangyo was divided into 12 separate companies in 1950 and shortly thereafter, on July 15 of 1953, five of those companies merged to form “Fuji Heavy Industries Ltd.”.

2013. OCT

Forester Won the “Good Design Award 2013”

Forester won the “Good Design Award 2013” from the Japan Industrial Design Promotion (JDP). Judges commented that, “This is an elaborately-created vehicle design embodying SUV elements which will fit all roads and conditions. The combination of stable handling and unwearying high-quality design, with features such as seats focusing on the fundamentals and highly-functional inside door handles, has resulted in a high level automobile design.”

2013. NOV

All-New “WRX” Revealed

All-new Subaru WRX made its world premiere at the 2013 Los Angeles Auto Show. With “Pure Power in Your Control” as the concept of the all-new WRX, the intense power and superior environmental friendliness of the 2.0-litre Horizontally-Opposed direct injection turbo “DIT” engine was combined with a body and chassis that was thoroughly stiffened. The standard six-speed manual transmission was also complemented with a new Sport Lineartronic transmission.

2013. NOV

“Legacy Concept” Unveiled at 2013 Los Angeles Auto Show

The “Legacy Concept” made its world debut at the 2013 Los Angeles Auto Show on November 20, hinting at the future design direction of Subaru's flagship Legacy model. It expressed the design direction of next generation Legacy mid-size sedan models. Its dynamic and solid styling meant a comfortable interior for all occupants with secure and reliable driving from Symmetrical AWD. The large wheels and bold fender flares expressed stability, performance, safety and dynamic driving.

2014. JAN

Subaru Reached Milestone of 20 Million Units in Japan

Subaru reached a milestone of 20 million units in Japan since the start of production began in 1958 with the “Subaru 360.” In the earlier days, production models included mini-vehicles, Subaru 1000, Leone and Justy, and later moved on to Legacy, Impreza and Forester, among others. In these 56 years, the production total accumulated to 20 million units.

2014. JAN

All-New WRX STI Unveiled at the 2014 New York International Auto Show

The 6th generation WRX STI made its world debut at 2014 New York International Auto Show in Detroit, Michigan. As the top grade model of the WRX series, the new WRX STI embodied at an even higher level the shared product series concept: “Pure Power in Your Control”. Starting with the base WRX model, Subaru equipped the WRX STI with the powerful, motorsport-proven 2.5-liter Horizontally-Opposed turbo engine, an exclusively-tuned suspension for enhanced rigidity, multi-mode DCCD and more.

2014. FEB

6th Generation “Legacy” Unveiled at 2014 Chicago Auto Show

The 6th Generation Legacy made its world debut at the 2014 Chicago Auto Show in Chicago, United States. The new Legacy ushered in the sixth generation of its model, a full 25 years since the first generation Legacy was released in 1989. The Legacy's polish gave it universal appeal as a true sports sedan providing trust-inspiring driving excitement, an inspiration to drivers to dream bigger and imagine a fuller lifestyle.

2014. MAR

“SUBARU VIZIV 2 CONCEPT” Unveiled at the 2014 Geneva International Motor Show

The "SUBARU VIZIV 2 CONCEPT" made its world debut at the 2014 Geneva International Motor Show. It was a future-generation crossover concept that represented the direction of Subaru's brand value "Enjoyment and Peace of Mind" following the "SUBARU VIZIV CONCEPT" revealed at the 2013 Geneva Motor Show and "SUBARU VIZIV EVOLUTION CONCEPT" exhibited at the 2013 Tokyo Motor Show.

2014. APR

5th Generation "Outback" Unveiled at New York International Auto Show

The 5th Generation Outback made its world debut at the 2014 New York International Auto Show. It was the 5th generation of this model since the original version appeared in 1995. The common value linking all these models has been the crossover concept, which integrates the strengths of passenger car and SUV. In developing each generation, Subaru has consistently sought to deliver a presence and value that reflects its flagship crossover model.

2014. AUG

Corporate Headquarters Relocated to New Ebisu Subaru Building

The corporate headquarters in Tokyo was relocated to the new Ebisu Subaru Building. Its design features a sense of “speed” and “dynamism” like those felt with automobiles. Externally and internally, the building incorporates dynamic horizontal motifs evocative of the Subaru spirit, and the building also serves as a base to deliver FHI/Subaru messages, with Subaru models on display in the 1st floor showroom enhancing Subaru's brand message communication.

2014. OCT

Levorg Won “Good Design Award 2014”

Levorg won the “Good Design Award 2014” from Japan Institute of Design Promotion. Award comments included: “With further advances made on the brand's unique technologies such as the horizontally-opposed engine and EyeSight driver assist system, the Levorg has been completed as a vehicle that ensures a secure, enjoyable driving experience.”

2014. DEC

WRX's BOXER "DIT" Engine Named Ward's "10 Best Engines" of 2015

The "FA20” 2.0-litre 4-cylinder Horizontally-Opposed direct injection turbo “DIT” engine of the Subaru WRX was named a winner of its 2015 Ward's “10 Best Engines” award by the automotive industry trade journal Ward. To be named in Ward's “10 Best Engines,” an engine had to be all-new or significantly re-engineered and available in the US market with a base price not exceeding $60,000.

2015. APR

“STI Performance Concept” Unveiled at 2015 New York International Auto Show

The “STI Performance Concept” made its world debut at the 2015 New York International Auto Show. Featuring STI technologies and components including STI suspension and brake enhancements as well as other exterior and to signify STI’s commitment to motorsports, the “STI Performance Concept” employed the STI-tuned EJ20 horizontally-opposed 2.0-litre four-cylinder turbo racing engine currently used for the Subaru GT race in Japan.

2015. MAY

WRX STI Scored Class Win in the 2015 Nürburgring 24-Hour Race

The “Subaru WRX STI NBR Challenge 2015” racing car developed by Subaru Tecnica International (STI) took the SP3T class win in the 2015 Nürburgring 24-Hour Race held in Germany. The victory was a testament that the WRX STI was capable of fully exerting its AWD (All-Wheel Drive) sports performance on circuits such as the Nürburgring which is one of the most challenging and dangerous tracks in the world that is open to the public.

2015. OCT

“SUBARU VIZIV FUTURE CONCEPT” Unveiled at 44th Tokyo Motor Show 2015

The “SUBARU VIZIV FUTURE CONCEPT” made its world debut at the 44th Tokyo Motor Show 2015, an SUV-type concept model embodying the future vision of car development for “Enjoyment and Peace of Mind” that Subaru wants to provide to customers. It included design features to motivate the owner to get out and get active, as well as automatic driving technology from an enhanced EyeSight, and a power unit combining a downsized turbo engine with a hybrid system.

2015. OCT

“Impreza 5-Door Concept” Unveiled at Tokyo Motor Show 2015

The “Impreza 5-Door Concept” made its world debut at the 44th Tokyo Motor Show 2015, previewing the next-generation Impreza slated to be the first of Subaru’s next-generation strategic vehicles. Well-placed character lines on the 5-door style compact body shape and the design expression “Enjoyment and Peace of Mind” were explored within its C-segment body size. The sense of quality was raised by the choice of high-luminance silver, having the genuine luster of metal, as exterior color.

2015. NOV

“Impreza Sedan Concept” Unveiled at 2015 Los Angeles Auto Show

The “Impreza Sedan Concept” made its world debut at the 2015 Los Angeles Auto Show, previewing the next-generation Impreza slated to be the first of Subaru’s next-generation strategic vehicles. Well-placed character lines on the compact sedan style and the design expression “Enjoyment and Peace of Mind” were explored within its C-segment body size. The new exterior color “Ruby Red Metallic” expressed sporty and energetic impression, highlighted by glossy-black accents for a high quality-feel.

2015. DEC

WRX’s BOXER “DIT” Engine Named Ward’s “10 Best Engines” of 2016 for the Second Consecutive Year

The “FA20” 2.0-litre 4-cylinder Horizontally-Opposed direct injection turbo “DIT” engine of the WRX was named a winner of its 2016 Ward's “10 Best Engines” award for the second consecutive year by the automotive industry trade journal Ward. The “FA20” 2.0-liter 4-cylinder BOXER “DIT” engine produces 268 horsepower at 5,600 rpm, with a broad torque curve that peaks at 258lb.-ft. over a 2,000-5,200 rpm engine speed range.

2016. MAR

“SUBARU XV CONCEPT” Unveiled at 2016 Geneva International Motor Show

The SUBARU XV CONCEPT made its world debut at the 2016 Geneva International Motor Show. The SUBARU XV CONCEPT is a design concept car that embodies Subaru’s next-generation DYNAMIC X SOLID design philosophy in a compact crossover model. Its compact body features Subaru’s DYNAMIC X SOLID design elements, the powerful form of a crossover, and a quality feel beyond its class – previewing the design direction of the next-generation SUBARU XV.

2016. MAR

Subaru Reached 15 Million AWD Vehicle Production Milestone

Subaru reached a milestone of 15 million units total production of its All-Wheel Drive vehicles. The milestone was achieved in the 44th year since Subaru started producing AWD vehicles with the introduction of the Subaru Leone 4WD Estate Van in September 1972. Since then, Subaru has been continuously enhancing its AWD technology and the basic functions of its cars. In 2015, AWD models accounted for 98% of Subaru’s global sales.

2016. MAR

“Subaru Global Platform” Announced

The Subaru Global Platform was announced, developed as the architecture to be used for all next-generation vehicles. Designed with the future in mind, features include the biggest-ever enhancement in overall vehicle performance, with an emotionally engaging “Dynamic feel” that goes beyond high performance, and the world’s highest levels of safety, in a single design concept for development of all models, adaptable to electrification.

2016. MAR

5th Generation “Impreza” Unveiled at New York International Auto Show

The 5th Generation Impreza made its world debut at the 2016 New York International Auto Show. It employed the completely revamped Subaru Global Platform architecture for the first time, significantly enhancing the body and chassis rigidity and strength. The Impreza was the first production model to fully incorporate the DYNAMIC x SOLID design philosophy. It also featured a greatly enhanced interior and exterior finish as a next-generation C segment model.

2016. MAY

50th Anniversary of the Horizontally-Opposed “BOXER” Engine

Subaru celebrated the 50th anniversary of its horizontally-opposed “BOXER” engine. The signature BOXER engine was introduced with the Subaru 1000 compact passenger car in 1966. Since then, Subaru maximized the advantages of its BOXER engines and continuously enhanced them to power its vehicles. Today, every vehicle sold by Subaru is fitted with a Boxer engine and total production over the past 50 years reached 16 million units.

2016. MAY

WRX STI Scored Back-to-Back Class Win in the 2016 Nürburgring 24-Hour Race

The “Subaru WRX STI NBR Challenge 2016” racing car developed by Subaru Tecnica International (STI) won the SP3T class again in the 2016 Nürburgring 24-Hour Race held in Germany. This marked the 4th win in the SP3T class for STI following its victory in 2015 race. The victory is a testament that the Subaru WRX STI is capable of fully exerting its AWD (All-Wheel Drive) sports performance on circuits such as the Nürburgring.

2016. AUG

Subaru 360 Model K111 Designated as Mechanical Engineering Heritage Item

A Subaru 360 Model K111 minicar preserved by FHI was designated by the Japan Society of Mechanical Engineers (JSME) as a Mechanical Engineering Heritage item for 2016. Launched in 1958, the Subaru 360 was Subaru’s first mass-produced minicar. It seated four adult passengers with ease and offered a comfortable ride. Nicknamed the “ladybug”, it gained wide popularity in Japan for its compact design and practical layout.

2016. NOV

First American-made Impreza Rolled Off Assembly Line at Subaru Plant in Indiana

Production of the 17MY Subaru Impreza began at Subaru's U.S. plant, Subaru of Indiana Automotive Inc. (SIA), and the first-ever American-made Impreza rolled off the assembly line on November 1, 2016. While the Impreza had historically been produced only in Japan, FHI decided to move the production of the Impreza to the U.S. because of increased American demand for Subaru vehicles, as evidenced by eight consecutive years of increased sales in the U.S.

2016. NOV

”SUBARU VIZIV-7 SUV CONCEPT” Unveiled at 2016 Los Angeles Auto Show

SUBARU VIZIV-7 SUV CONCEPT made its world debut at the 2016 Los Angeles Auto Show. SUBARU VIZIV-7 SUV CONCEPT demonstrated how big a future Subaru SUV could be. With full three-row capability and Subaru’s DYNAMIC x SOLID design philosophy, SUBARU VIZIV-7 SUV CONCEPT showed the size direction of the all-new three-row midsize SUV to be introduced to North American market in early 2018.

2016. DEC

Impreza Wins 2016–2017 Car of the Year Japan

Impreza was named 2016–2017 Car of the Year Japan, making it the second time Subaru was awarded the honor, following the Legacy’s win in 2003. Based on the Subaru Global Platform, the 17MY Subaru Impreza delivered the utmost “Enjoyment and Peace of Mind” driving experience, with an array of new technologies that greatly enhance all-around safety. It was also the first car ever produced by a Japanese brand to include a pedestrian protection airbag as standard.

2017. MAR

All-New ”SUBARU XV” Unveiled at 2017 Geneva International Motor Show

All-New SUBARU XV made its world debut at the Geneva International Motor Show 2017. Representing the first full model change since the original Subaru XV was launched in 2012, the new model offered a distinctive design and enhanced drivability on poor road surfaces, and adopted the all-new Subaru Global Platform to achieve world-class collision safety and superior hazard avoidance as well as dramatic advances in driver-responsive handling and ride comfort.

2017. APR

Company Name Changed to SUBARU CORPORATION

Fuji Heavy Industries changed its company name to SUBARU CORPORATION from April 1, 2017. To mark the change, the all-new Impreza launched in Japan in October 2016 and a large-scale model of the advanced variant of the 412EPI helicopter were displayed at the Head Office ceremony to symbolize Subaru’s commitment to growth as a distinctive global brand in the automotive and aerospace industries.

2017. APR

All-New 3-Row SUV for North America Named the “ASCENT,” “SUBARU ASCENT SUV CONCEPT” Unveiled at the 2017 New York International Auto Show

The all-new 3-row midsize SUV under development was named the “ASCENT”, with a design concept car “SUBARU ASCENT SUV CONCEPT” unveiled at the 2017 New York International Auto Show. Based on Subaru’s “Dynamic x Solid” design theme, SUBARU ASCENT SUV CONCEPT demonstrated full 3-row capability and functionality. It also featured the Subaru Global Platform and employed features such as a newly-developed BOXER direct injection turbo engine.

2017. APR

Impreza Named Wards 10 Best Interiors for 2017

The interior of the Impreza made the Wards 10 Best Interiors list for its design and styling, as well as easy-to-use multimedia system. The interior design followed Subaru’s “Dynamic x Solid” philosophy with a bold and refined theme with continuous form throughout the cabin. The new design direction was further emphasized by a clean, intuitive center stack with multifunction display, center air vents, updated multimedia system and climate control.