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        Subaru Records Best First Quarter Sales Ever and Breaks March Record

        Apr 1 , 2010 [USA]
        - Automaker Breaks Sales Records for Eight Out of the Last Ten Months -

        CHERRY HILL, N.J., April 1 - Subaru of America, Inc. today announced its best first quarter sales ever with 57,494 units sold, continuing its strong start to 2010. March 2010 also marks another monthly record with 23,785 units sold, breaking the previous March record in 2006 of 19,049 units sold. The automaker has broken sales records for eight of the last ten months.

        "We continue breaking sales records because of our great products and we are doing it while keeping incentives among the lowest in the industry," said Tim Colbeck, senior vice president of sales, Subaru of America, Inc.

        Mar-10 Mar-09 % chg Mar-10 YTD Mar-09 YTD % chg
        Legacy 3,487 1,554 124% 8,550 4,060 111%
        Outback 7,619 3,609 111% 19,275 8,513 126%
        Impreza 3,969 3,725 7% 9,270 9,602 -3%
        Forester 8,467 6,802 24% 19,725 17,942 10%
        Tribeca 243 559 -57% 674 1,415 -52%
        Total 23,785 16,249 46% 57,494 41,532 38%

        "The Subaru brand occupies a unique position in the marketplace due to our exceptional sales results and products that offer customers superior safety, value, reliability and durability," said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc. "Topping that off, our vehicles are delivered through a passionate retail sales network that takes pride in offering our customers the best sales and service experience possible."

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