Worldwide News

        Subaru Posts November Sales

        Dec 2 , 2008 [USA]
        Year-to-Date Sales Up 1-Percent; November Sales Down 8-Percent; Forester Sets Record November sales, Up 64-Percent

        CHERRY HILL, N.J., December 2, 2008 – Subaru of America, Inc. today announced an 8- percent decrease in sales for the month of November versus November 2007. Subaru remains one of the few automotive brands to show a sales increase for the year, with total sales year-to-date up 1-percent. Subaru of America sold 170,412 units through November compared with 168,469 units during the same period last year.

        Sales for the Subaru Forester were up 64-percent and the Subaru Impreza posted a 4-percent gain with unit sales of 4,996 and 3,873 respectively.

        08-Nov
        07-Nov
        +/-
        YTD 08
        YTD 07
        +/-
        Impreza
        3,873
        3,731
        4%
        44,906
        40,957
        10%
        Legacy
        1,529
        1,793
        -15%
        20,772
        19,028
        9%
        Outback*
        2,686
        4,879
        -45%
        40,213
        51,503
        -22%
        Forester
        4,996
        3,046
        64%
        54,249
        40,538
        34%
        Tribeca
        622
        1,417
        -56%
        10,270
        15,319
        -33%
        Total**
        13, 706
        14,868
        -8%
        170,412
        168,469
        1%

        *Includes Legacy Wagon
        **Total sales include 2 Baja sales in '08 including 1 in Oct. '08. Include 1122 Baja sales '07 YTD.

        “While overall numbers were down for the month, November sales remained strong for the core of our product line-up, with Impreza and Forester showing strong growth for the month. Forester sales were up 64-percent, setting a new November sales record. For the year, sales are up 1-percent over 2007 and Impreza, Forester and Legacy models are all on track for best-ever annual sales,” said Tim Colbeck, vice president sales, Subaru of America, Inc. “This is proof that even in a very tough sales market, the right combination of product, price and value can still motivate consumers.”

        “Subaru continues to outperform the industry by offering the type of long-term value consumers are looking for in a difficult economic environment,” said Thomas J. Doll, executive vice president, Subaru of America, Inc. “The Subaru brand was ranked second in the annual Automotive Lease Guide (ALG) residual value study and scored near the top in the Kelly Blue Book (KBB) retained value study after five years of ownership.”