Impreza posts best July ever. Forester up 51%.
CHERRY HILL, N.J., August 1, 2008 – Subaru of America, Inc. today reported July sales of 16,271 total units – a 5% increase over the same month in 2007. The company posted total Year-to-Date sales of 110,366 units, a 5% gain over YTD July 2007 (105,592 units).
The Subaru Impreza posted its best July on record, and for the third straight month the 2009 Subaru Forester continued its strong sales launch, up an impressive 51 percent over the same period last year.
||% vs. 2007
(includes Legacy Wagon)
“Subaru is positioned well for the current automotive climate,” said Tim Colbeck, vice president of sales for Subaru of America.“ Our products give a great combination of economy and capability that has allowed us to grow our market share every month this year, and we now have our highest market share ever. Demand is high for Forester as consumers look for a capable, more efficient alternative to bigger SUVs, and the Impreza line continues to set records.”
“Subaru products represent the best all-around package in the auto industry and provide smart alternatives to traditional truck based SUVs,” said Thomas J. Doll, executive vice president for Subaru of America. “In addition, the Subaru Outback, Forester and Tribeca models offer the customer all of the utility of an SUV, but with the fuel economy of a passenger car. Under the current market situation, Subaru products are in demand because of their AWD capability, utility, outstanding fuel economy, top safety pick designations by the IIHS, high resale values, significantly lower cost of ownership, and the fact that all Subaru products are built in environmentally friendly zero-landfill production plants in the U.S. and Japan,” Doll added.