(MISSISSAUGA) - Subaru Canada, Inc. (SCI) today announced strong March sales of its lineup of Symmetrical full-time All-Wheel Drive vehicles, for a fourth consecutive month of sales growth. Subaru dealers sold a total of 1,639 vehicles during March, up 4.3 percent over last year.
Impreza, Forester and Tribeca all made major contributions to the lineup's sales success. Compared to the same month last year, Impreza sales rose 8.7 percent, Forester was up 10.8 percent, and sales of the redesigned Tribeca increased by 40.8 percent.
"It's been a tough winter in many parts of Canada, but we believe it's actually had a beneficial effect for Subaru," said Katsuhiro Yokoyama, chairman, president and CEO of SCI. "The reputation of our All-Wheel Drive lineup for allowing people to get on with their lives, even when the roads are snow-covered or slippery, has clearly encouraged more people to give Subaru a try. This is excellent news for us, because once drivers have experienced a Subaru, they tend to stay loyal to the brand."