(MISSISSAUGA) - Subaru Canada, Inc. (SCI) today announced that sales of its lineup of Symmetrical full-time All-Wheel Drive vehicles set a new January record, reaching 1,202 units, an increase of 10.4 per cent over January of last year.
The growth was driven by strong sales of Legacy, Outback and Tribeca-undoubtedly thanks in part to a series of vicious storms that have lashed many parts of Canada this winter. Legacy sales of 454 units increased by 36.3 percent over last January, while Outback sales of 252 units are up 54.6 percent and Tribeca sales of 122 units are up 190.5 percent.
"Awareness of the Subaru brand is at an all-time high, thanks to a series of high-profile product launches, including the all-new Tribeca," said Katsuhiro Yokoyama, chairman, president and CEO of SCI. "It is a tribute to Subaru's reputation for exceptional active and passive safety that when the driving gets treacherous, people head for the Subaru dealerships."