News

Nov 1, 2019

Worldwide News

[USA] SUBARU OF AMERICA REPORTS RECORD OCTOBER SALES

- New all-time record October
- Best October ever for Ascent
- Best month ever for Crosstrek
- 75 Consecutive months of more than 10,000 Foresters sold
- 68 Consecutive months of more than 10,000 Outbacks sold

Subaru of America, Inc. today reported 55,531 vehicle sales for October 2019, a 0.3 percent increase compared to October 2018. The company also reported year-to-date sales of 580,860 vehicles, a 4.0 percent gain compared to the same period in 2018.

October marked the 68th consecutive month of 40,000+ vehicle sales for the automaker. Ascent sales were notably strong as the 3-row SUV achieved its best October ever. Impreza posted a 3.6 percent increase, while Ascent posted a 1.4 percent increase compared to October 2018. Crosstrek achieved an increase of 10 percent over the same month a year ago and enjoyed a new all-time monthly sales record.

“Thanks to strong demand for our class-leading products, the Subaru franchise was able to report its best October ever,” said Thomas J. Doll, President and CEO, Subaru of America, Inc. “Our retailers have worked tirelessly to deliver another strong month of sales. We are proud and appreciative of their outstanding efforts.”

“We are pleased to finish with a small increase in October given the competitive landscape,” said Jeff Walters, Senior Vice President of Sales. “With just two months remaining in the year, we are moving toward our 700,000-vehicle sales goal for 2019.”

Carline

Oct-19

Oct-18

% Chg

Oct-19

Oct-18

% Chg

MTD

MTD

MTD

YTD

YTD

YTD

Forester

15,910

15,981

-0.4%

147,357

137,905

6.6%

Impreza

5,696

5,499

3.6%

54,989

65,039

-15.5%

WRX / STI

1,409

2,277

-38.1%

18,776

24,234

-22.5%

Ascent

6,091

6,008

1.4%

66,133

22,588

192.8%

Legacy

2,670

2,752

-3.0%

28,847

33,832

-14.7%

Outback

11,506

11,574

-0.6%

152,036

149,566

1.7%

BRZ

112

254

-55.9%

2,088

3,184

-34.4%

Crosstrek

12,137

11,049

9.9%

110,634

122,464

-9.7%

TOTAL

55,531

55,394

0.3%

580,860

558,812

4.0%



Subaru of America recently announced the return of its annual Subaru Share the Love® Event for 2019. Entering the program’s twelfth consecutive year, Subaru and participating retailers hope to exceed a grand total of $170 million donated to charities since the inception of the Subaru Share the Love Event. From November 14, 2019 through January 2, 2020, Subaru will donate $250 for every new Subaru vehicle purchased or leased to the customer’s choice of the following national charities: The American Society for the Prevention of Cruelty to Animals® (ASPCA®), Make-A-Wish®, Meals on Wheels America and National Park Foundation or a hometown charity selected by participating Subaru retailers.