News

Sep 4, 2019

Worldwide News

[USA] SUBARU OF AMERICA CELEBRATES RECORD AUGUST SALES AND BEST-EVER SALES MONTH IN COMPANY HISTORY

- August 2019 marks best-ever sales month in company history
- Best-ever August – monthly sales increase 9.3 percent over August 2018
- 93 consecutive months of yearly, month-over-month growth
- Best August ever for Crosstrek and Ascent
- Best month ever for Crosstrek
- 66 consecutive months of more than 10,000 Outbacks sold
- 73 Consecutive Months of more than 10,000 Forester Units

Subaru of America, Inc. today reported 70,039 vehicle sales for August 2019, a 9.3 percent increase compared with August 2018. August 2019 marked the best-ever sales month in the history of the company, topping the current record set in December 2018 (64,541). Year to date, Subaru also sold a record 473,670 vehicles, up 6.1 percent compared with the same period last year despite a tightening market.

August marked the 66th consecutive month of 40,000+ vehicle sales for the automaker. Crosstrek and Ascent sales were notably strong as each model achieved its best August ever. Crosstrek posted a 33.3 percent increase, while Ascent posted a 72.8 percent increase compared to August 2018. Forester achieved an increase of 10.6 percent over the same month a year ago.

“In closing out August, we are ecstatic to see Subaru achieve its best sales month in our history, with a record 93rd month of consecutive sales increases,” said Thomas J. Doll, President and CEO, Subaru of America, Inc. “It is through the dedication of our retailers in satisfying our customers that we continue to see growing demand for our products, which should result in another record year for our franchise.”

“August results were outstanding. It’s always special to set an all-time sales record and shows our potential to continue growing,” said Jeff Walters, Senior Vice President of Sales. “We’ll also be starting September with historically low inventory levels. Our retailers and customers are excited about the production ramp up of the all-new 2020 Legacy and Outback models. These carlines will help us achieve more record months later this year and get us to our 2019 calendar year target of 700,000 units.”

Carline

Aug-19

Aug-18

% Chg

Aug-19

Aug-18

% Chg

MTD

MTD

MTD

YTD

YTD

YTD

Forester

17,076

15,435

10.6%

118,026

108,471

8.8%

Impreza

7,519

8,154

-7.8%

43,432

53,354

-18.6%

WRX / STI

1,876

2,523

-25.6%

15,982

19,574

-18.4%

Ascent

7,319

4,235

72.8%

54,723

10,721

410.4%

Legacy

3,121

3,452

-9.6%

23,791

27,472

-13.4%

Outback

17,110

18,006

-5.0%

129,249

125,097

3.3%

BRZ

158

383

-58.6%

1,865

2,646

-29.5%

Crosstrek

15,860

11,900

33.3%

86,602

99,039

-12.6%

TOTAL

70,039

64,088

9.3%

473,670

446,374

6.1%