News

Aug 1, 2019

Worldwide News

[USA] SUBARU OF AMERICA, INC. REPORTS BEST-EVER JULY SALES AND SECOND-BEST SALES MONTH IN COMPANY HISTORY

- Best-ever July sales – monthly sales increase 7.9 percent over July 2018
- 92 consecutive months of yearly, month-over-month growth
- Best July ever for Outback and Ascent
- 65 consecutive months of more than 10,000 Outbacks sold
- 6 consecutive years of more than 10,000 Foresters sold monthly

Subaru of America, Inc. today reported 64,106 vehicle sales for July 2019, a 7.9 percent increase compared with July 2018. July also marked the second-best sales month in the history of the company behind the current record set in December 2018 (64,541). Year to date, Subaru also sold a record 403,631 vehicles, up 5.6 percent compared with the same period last year.

July marked the 65th consecutive month of 40,000+ vehicle sales for the automaker. Outback and Ascent sales were notably strong as each model achieved its best July ever. Outback posted a 14.4 percent increase, while Ascent posted a 59 percent increase compared to July 2018. Forester posted an increase of 7.1 percent and Legacy posted a 24.5 percent increase compared with the same month a year ago.

“July saw our franchise achieve a record 92nd month of consecutive sales increases and marked a milestone for our iconic Forester SUV, which celebrated its two-millionth sale,” said Thomas J. Doll, President and CEO, Subaru of America, Inc. “We’re thrilled with the continued excitement around our new vehicles, as well as our longtime favorites, and look forward to continuing to deliver safe, reliable and capable products to our loyal customer base.”

“We’re thrilled that July was a success and the second-best month ever in the history of Subaru of America,” said Jeff Walters, Senior Vice President of Sales. “Thanks to our retailer network, the Ascent, Outback, and Forester continue to maintain strong sales results in a highly competitive marketplace.”

Carline

Jul-19

Jul-18

% Chg

Jul-19

Jul-18

% Chg

MTD

MTD

MTD

YTD

YTD

YTD

Forester

14,731

13,759

7.1%

100,950

93,036

8.5%

Impreza

6,225

7,386

-15.7%

35,913

45,200

-20.6%

WRX / STI

1,732

2,013

-14.0%

14,106

17,051

-17.3%

Ascent

7,296

4,589

59.0%

47,404

6,486

630.9%

Legacy

3,244

2,605

24.5%

20,670

24,020

-14.0%

Outback

18,428

16,113

14.4%

112,139

107,091

4.7%

BRZ

167

297

-43.8%

1,707

2,263

-24.6%

Crosstrek

12,283

12,664

-3.0%

70,742

87,139

-18.8%

TOTAL

64,106

59,426

7.9%

403,631

382,286

5.6%