News

May 2, 2019

Worldwide News

[Canada] Subaru Canada Starts Q2 with Strong April Sales

- Monthly sales stood at a healthy 5,220 units in April.
- Ascent three-row SUV with seating for up to eight posted its best-ever month.
- BRZ sports car saw sales jump 20.4 per cent compared to the same month last year.


(MISSISSAUGA, ONT.)—Subaru Canada, Inc. (SCI) started the second quarter of 2019 strongly, eclipsing the 5,000-unit sales mark for the first time this year.

The monthly sales tally stood at a healthy 5,220 in April, an 8.6 per cent decrease compared to the same month last year when the brand set an all-time monthly sales record.

In a sure sign of spring, the fun-to-drive BRZ sports car saw a 20.4 per cent increase in sales compared to the same month last year, while the road trip-ready Ascent saw its best month since hitting the market last summer, with sales up 19 per cent compared to its previous best month.

“With summertime just around the corner, I’m excited for what’s to come for Subaru,” said SCI president, chairman and CEO Yasushi Enami. “Our award-winning lineup only stands to get stronger and more Canadians are seeing what Subaru has to offer."

Earlier this year, Subaru was named the best mainstream brand in Canada by ALG, while the Impreza, Crosstrek, Outback and WRX/WRX STI were named segment winners for highest predicted resale value in the same awards.

Additionally, Subaru led the industry with eight Top Safety Pick+ (TSP+) awards from the Insurance Institute for Highway Safety (IIHS), while its DriverFocus Distraction Mitigation System was recently named the Best Safety Innovation for 2019 by the Automobile Journalists Association of Canada (AJAC).

SCI’s strong April sales results comes after a milestone year in which the brand set its seventh annual sales record with 58,070 units sold.

April 2019
5,220 Month's actual
5,710 Previous year (same month)
-490 Difference
-8.6% MTD sales vs. STLY
   
16,212 2019 YTD
17,015 2019 YTD
-803 Difference
-4.7% YTD sales vs. STLY
   
5,220 Q2 2019
5,710 Q2 2018
-490 Difference
-8.6% Current quarter sales vs. STLY