Feb 6, 2019

Worldwide News


Subaru Receives Highest Recognition for Outstanding Ownership Costs in Best Brand and Best Compact SUV/Crossover Categories

Subaru of America, Inc. announced today that the automaker has won in two major categories of Kelley Blue Book’s 2019 5-Year Cost to Own Awards. This year’s honors, which recognize brands and new vehicles with the lowest projected ownership costs, were awarded to Subaru for “Best Brand” and the 2019 Crosstrek for “Best Compact SUV/Crossover.”

“We are extremely proud to receive the distinguished 2019 Kelley Blue Book 5-Year Cost to Own Award in both overall brand and vehicle categories,” said Thomas J. Doll, President and CEO, Subaru of America, Inc. “These awards highlight our goal to produce best-in-class vehicles that are a great value for our customers and a source of pride and excitement for our company.”

Kelley Blue Book, the leading provider of new and used vehicle valuation and information, created the 5-Year Cost to Own Awards to help shoppers make more informed new-car buying decisions by breaking down typical ownership cost details and naming the brands and models with the lowest projected five-year total.
Based on Kelley Blue Book’s 5-Year Cost to Own data for new cars for the initial five-year ownership period, Subaru’s overall vehicle lineup incurred less depreciation than any other automaker and offered superior fuel efficiency. Some of the models driving Subaru’s success include the 2019 Crosstrek, Outback and Forester. This is the third time Subaru has received the overall honor from Kelley Blue Book; the brand was first recognized in 2015.

For more information about the 2019 5-Year Cost to Own Awards, please visit

About Kelley Blue Book
Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry. Each week, the company provides market-reflective values on its top-rated website, including its famous Blue Book® Trade-In Values and Kelley Blue Book® Price Advisor tool, which provides a range for what consumers can reasonably expect to pay for a vehicle in their area. Car owners looking to sell immediately can also get a redeemable, transaction-ready offer with Kelley Blue BookSM Instant Cash Offer. The company also provides vehicle pricing and values through various products and services available to car dealers, auto manufacturers, finance and insurance companies, and governmental agencies. Kelley Blue Book launched its first international consumer-facing site in 2017. Kelley Blue Book is a Cox Automotive brand.