Dec 3, 2018

Worldwide News

[Canada] Subaru Canada Posts Best-Ever YTD Sales after Record November

- Brand posts best November sales as it continues to chase seventh consecutive sales record.
- Year-to-date sales reached all-time record 54,072 units through November.
- Sport utility duo of redesigned 2019 Forester and Crosstrek led the way, combining for more than 2,600 sales.
- Sales up in Ontario, Quebec and Western regions, with each posting record November results.

(MISSISSAUGA, ONT.)— Subaru Canada, Inc. (SCI) posted another impressive month — this time its best November ever — as the brand moves closer to its seventh straight annual sales record.

Sales for the month finished at 4,955 units, a 4.8 per cent increase compared to the same month last year, helping SCI achieve yet another monthly sales record. With 11 months in the books, the brand also registered record year-to-date sales as it chases another year of record sales. The 54,072 units sold through November represents a 6.7 per cent increase compared to the same period last year.

“Our 40th anniversary year continues to be a big one in more ways than one,” said SCI president, chairman and CEO Yasushi Enami. “With another month of record sales, more Canadians are recognizing how perfectly suited Subaru vehicles are for life in Canada.”

The redesigned 2019 Forester continued as sales leader for SCI in its second full month of sales, finishing with 1,409 units retailed, a 27.5 per cent increase over the same month last year, for the SUV’s best November on record. Not far behind was the city-sized Crosstrek, with 1,216 units of the subcompact sport utility sold last month. Both Forester and Crosstrek also posted record year-to-date sales through November.

Regionally, Ontario, Quebec and Western Canada posted their best November results on record, while the Atlantic outpaced last November. Ontario led the way, besting last November by 9.9 per cent, while Quebec and Western regions were up 2.6 per cent and 1.6 per cent, respectively. Atlantic was up 0.7 per cent.

November 2018
4,995 Month's actual
4,767 Previous year (same month)
228 Difference
4.8% MTD sales vs. STLY
54,072 2018 YTD
50,694 2017 YTD
3,378 Difference
6.7% YTD sales vs. STLY
10,495 Q4 2018
9,718 Q4 2017
777 Difference
8.0% Current quarter sales vs. STLY