News

Sep 4, 2018

Worldwide News

[USA] SUBARU OF AMERICA REPORTS AUGUST 2018 AS ALL-TIME BEST SALES MONTH

- August 2018 marks best-ever sales month in company history
- Record August – monthly sales increase 1.4 percent over August 2017
- 81 consecutive months of yearly month-over-month growth
- Best August ever for Impreza and Ascent
- 54 consecutive months of more than 10,000 Outbacks sold
- 61 consecutive months of more than 10,000 Foresters sold

Subaru of America, Inc. today reported 64,088 vehicle sales for August 2018, a 1.4 percent increase over August 2017, and marks the best-ever sales month in company history, breaking the previous record set in December 2017 (63,342). The company also reported year-to-date sales of 446,374 vehicles, a 5.3 percent gain over the same period in 2017.

August marked the 54th consecutive month of 40,000+ vehicle sales for the company. Impreza and Ascent sales were notably strong as each model achieved its best August ever. Impreza sales for August 2018 increased 9.3 percent, while BRZ sales increased 13.7 percent over the same month in 2017. In addition, 4,235 of the all-new 3-row Ascent SUVs were delivered in August.

“We are proud to celebrate the all-time best sales month in the history of the Subaru franchise with our dedicated retailers, employees and independent distributors,” said Thomas J. Doll, president and CEO, Subaru of America, Inc. “We know that customers have a lot of options when shopping for a car and we are honored that they select Subaru as their vehicle of choice – it is a testament to the trust we have established with new and returning customers.”

“As you would expect from a best-ever month, we had strong results across our line-up,” said Jeff Walters, Senior Vice President of Sales. “Our successful launch of the three-row Ascent will soon be followed by the arrival of the all-new 2019 Forester. Our SUV models will continue to drive our sales momentum.”

Carline

Aug-18

Aug-17

% Chg

Aug-18

Aug-17

% Chg

MTD

MTD

MTD

YTD

YTD

YTD

Forester

15,435

15,528

-0.6%

108,471

118,768

-8.7%

Impreza

8,154

7,462

9.3%

53,354

58,265

-8.4%

WRX / STI

2,523

2,528

-0.2%

19,574

21,646

-9.6%

Ascent

4,235

0

0.0%

10,721

0

0.0%

Legacy

3,452

4,210

-18.0%

27,472

33,559

-18.1%

Outback

18,006

20,327

-11.4%

125,097

124,161

0.8%

BRZ

383

337

13.7%

2,646

3,006

-12.0%

Crosstrek

11,900

12,823

-7.2%

99,039

64,323

54.0%

TOTAL

64,088

63,215

1.4%

446,374

423,728

5.3%