News

Dec 6, 2017

Worldwide News

[Australia] Subaru Sets Annual Sales Record

Subaru sales of 48,379 year-to-date (YTD) mean the brand has broken its annual record with a full month of retail activity yet to be completed, according to official VFACTS figures released today.


Sales of 4,265 Subarus in November mean the brand is already 1,361 ahead of its 2016 total and achieved its 35th month of consecutive growth.


Subaru sales are up 12.2% YTD, compared to a market ahead just 0.6%.


Leading the Subaru sales charge last month was new generation All-Wheel Drive XV, with 1,111 sales, up 36.5% for the month and 18.6% YTD.


New generation Impreza closely followed XV’s lead with 909 sales, up 179.2% YTD.


Turbocharged WRX sales of 269 were up 26.9% for the month, while sports car stablemate the BRZ, sold 61, taking it to 184.3% ahead YTD.


The Subaru tally was rounded out by sales of 853 Foresters, 789 Outbacks, 142 Libertys and 131 Levorgs.


Subaru Managing Director, Colin Christie, said: “We are grateful that our new generation cars in particular are proving so popular in showrooms and bringing a significant number of new customers to the Subaru brand.


“It’s also encouraging that we have consistent interest across our passenger cars, sports and SUV stable, meaning we’ve got strong appeal across all our key market segments.


“We’ve also just announced our revised BRZ line-up, which will likely spike further interest heading to year’s end.”