News

Sep 1, 2017

Worldwide News

[Canada] Subaru Records Best Ever August Sales and Best Ever Sales for All-New 2018 Crosstrek

- Best August sales ever with 4,950 units retailed
- Sales up 9.7 percent over August of last year
- All-New Crosstrek built on the Subaru Global Platform retails 1,477 units for best ever single month sales

(MISSISSAUGA) — Subaru Canada, Inc. (SCI) is thrilled to announce its best ever August sales, with results up 9.7 percent and 4,950 units retailed. With sales of 35,837 year to date Subaru is poised to surpass 2016’s annual sales record of 50,190 units.

Coast to coast all regions posted their best ever August sales with notable increases year over year. The West was up 3.5 percent and Quebec bolstered sales by 9.4 percent. Ontario’s sales saw an impressive 12.3 percent increase, while sales in the Atlantic jumped an astounding 20.7 percent.

These impressive numbers were due in part to the launch of the all-new 2018 Subaru Crosstrek. The second vehicle to transition to the new Global Platform, the Crosstrek surpassed all other models with 1,477 units retailed in the month of August, proving the sporty and capable crossover truly is “up for it”. Impreza also contributed strong sales, up 39.2 percent over last year, while the BRZ and Outback posted increases of 20.8 and 1 percent respectively.

“We are thrilled with our customers’ response to the all-new Crosstrek and the next generation of Subaru vehicles,” said Yasushi Enami, chairman, president and CEO of Subaru Canada, Inc. “These excellent sales numbers are a reflection of Subaru Canada’s commitment to offering quality products, partnered with excellent customer service.”


August
4,950 Month's actual
4,512 Previous year (same mth)
438 Difference
9.7% MTD sales vs. STLY
   
35,837 2017 YTD
32,637 2016 YTD
3200 Difference
9.8% YTD sales vs. STLY
   
9,404 Q32 2017
8,722 Q3 2016
682 Difference
7.8% Current quarter sales vs. STLY