News

Aug 2, 2017

Worldwide News

[Canada] Heatwave Continues For Subaru with Best-Ever July Sales

- Best July sales ever, at 4,454 units; leading to 30,887 sold year to date
- Sales up by 5.8 percent over July of last year
- Sales up 9.8 percent year over year
- Impreza built on the new Global Platform continues strong sales momentum, up 48.6 percent over last July

(MISSISSAUGA) — Subaru Canada, Inc. (SCI) is pleased to announce its best ever July sales with results up 5.8 percent and 4,454 units retailed. With sales of 30,887 year to date Subaru is well positioned to surpass 2016’s annual sales record of 50,190 units.

Year to date, sales across Canada are heating up. The Western region increased sales by 11.9 percent and Ontario by 10.3 percent. Quebec saw a bump of 8.5 percent and the Atlantic region boosted their sales by 6.6 percent.

For the month of the July the Impreza, the first vehicle built on Subaru’s new Global Platform, saw an impressive sales increase of 48.6 percent over last year. The WRX and WRX/STI, the perennial performance favourites, saw sales increase by 22.0 percent, while the capable Outback topped last July’s sales by 3.3 percent. The BRZ also cruised in with a notable increase of 23.2 percent.

“As our 2018 models roll out across Canada we are excited to introduce many new and refreshed models to our customers,” said Yasushi Enami, chairman, president and CEO of Subaru Canada, Inc. “We are confident that in our commitment to putting the customer first and delivering the highest levels of customer service and quality products we will achieve our sixth consecutive sales record.”


July
4,454 Month's actual
4,210 Previous year (same mth)
244 Difference
5.8% MTD sales vs. STLY
   
30,887 2017 YTD
28,125 2016 YTD
2,762 Difference
9.8% YTD sales vs. STLY
   
4,454 Q32 2017
4,210 Q3 2016
244 Difference
5.8% Current quarter sales vs. STLY