News

Jun 1, 2017

Worldwide News

[Canada] Strongest YTD Sales on Record for Subaru Canada

- 5,400 units retailed for record-setting May sale
- Best ever monthly sales for Impreza and Outback

(MISSISSAUGA) — Subaru Canada, Inc. (SCI) is pleased to announce record sales numbers for May. Best ever May sales of 5,400 units helped Subaru keep its blistering pace in the hunt for a sixth consecutive annual sales record, by contributing to best ever year-to-date sales numbers.

Strong sales numbers rolled in across Canada. The Western region posted best ever single month sales, with 1,386 units retailed for an impressive 25.7% increase over last year. Ontario followed suit with 1,899 units retailed for an increase of 10.8%. Quebec and the Atlantic region also contributed impressive numbers, setting benchmarks with best ever May sales. Quebec retailed 1,712 units for a 20.6% increase, while the Atlantic sold 403 units for a 14.2% increase.

The Impreza maintained its impressive momentum, as the Japan Car of the Year, and Ward’s 10 Best Interiors winner saw its best month ever, retailing 1,181 units coast to coast. The Outback also had a standout month with best ever single month sales of 1,171. Following the announcement that the significantly refreshed 2018 WRX and WRX STI will be arriving in dealerships shortly, the last of the 2017 model year vehicles rolled off the lot in record numbers, with 461 units retailed for best ever May sales.

“We remain committed to our customers and offering the highest quality products and service,” says Yasushi Enami, chairman, president and CEO of Subaru Canada. “We are excited to introduce several new and refreshed models in the coming months, and to continue to enhance the Subaru brand and customer experience.”


May
5,400 Month's actual
4,590 Previous year (same month)
810 Difference
17.6% MTD sales vs. STLY
   
21,345 2017 YTD
19,120 2016 YTD
2,225 Difference
11.6% YTD sales vs. STLY
   
10,923 Q2 2017
9,677 Q2 2016
1,246 Difference
12.9% Current quarter sales vs. STLY