News

Jul 4, 2016

Worldwide News

[Canada] Subaru Canada Drives Momentum with Best July Ever

- Momentum builds towards a new annual sales record with 28,125 units retailed to date in 2016.
- Record-breaking July for Crosstrek, Outback and WRX STI line.

(MISSISSAUGA) - Subaru Canada, Inc. (SCI) today announced record-breaking July sales with 4,210 units retailed in July, an increase of 4.1 percent. Subaru Canada's year-to-date sales are up 2.2 percent with 28,125 units sold during the first seven months of 2016, representing the Japanese automaker's highest year-to-date results ever. Heading into the second half of 2016 with milestone year-to-date results puts Subaru Canada in a good position to achieve its fifth consecutive annual sales record.

Subaru's compact crossover, the Crosstrek, enjoyed sales growth of 6.5 percent with 840 units sold this past July. The Outback, Subaru's SUV alternative, moved 964 units to propel sales with a skyrocketing increase of 40.5 percent this month over the same period last July. Subaru's performance sedan, the WRX STI, celebrated its best July ever with 404 of the turbocharged rally icons retailed, an impressive increase of 30.7 percent.

"Subaru Canada is steadily working towards its fifth consecutive annual sales record," says Shiro Ohta, chairman, president and CEO of Subaru Canada, Inc. "Our fundamental approach of product-focused selling and strong dealership network attract more and more Canadians to the brand. With brand new product on an all-new platform launching late this fall, Subaru is set to achieve unprecedented sales success."


July
4,210 Month's actual
4,043 Previous year (same month)
167 Difference
4.1% MTD sales vs. STLY
   
28,125 2016 YTD
27,515 2015 YTD
610 Difference
2.2% YTD sales vs. STLY
   
4,210 Q3 2016
4,043 Q3 2015
167 Difference
4.1% Current quarter sales vs. STLY