News

Jun 6, 2016

Worldwide News

[Australia] Subaru SUVs Best Sellers in SA

Subaru sales of 336 in South Australia were up a remarkable 46.7% in May, according to official VFACTS figures.

The brand's 5.6% market share in SA outperformed its national figure of 4.1%.

Star performer was the Forester, with 142 sales, up 158.2% on the same month last year and now ahead 87.6% for the year-to-date (YTD). Forester was the best-selling Medium SUV under $60k, with an 18.3% segment share.

XV sales OF 90 were up 83.7% for the month and 26.2% YTD. Its 16% segment share made it the best seller in the SUV Small < $40k category.

Rounding out Subaru's SUV success story was Outback, with sales of 47,

Nick Senior, Managing Director, Subaru Australia, said: "With our sales achieving a 30% increase YTD we're delighted with the response in South Australia to our latest generation vehicles.

"There's a clear trend that our SUV wagons are proving hugely popular with families thanks to their flexibility, All-Wheel Drive ability, safety and durability.

"Certainly the recent updates to Forester, Outback and XV are a winner with South Australian customers.

"As a brand we are ninth nationally, but last month in South Australia we finished in seventh place."