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Sep 2, 2015

Worldwide News

[Canada] Subaru Canada: Year-to-date Sales Up 11.8%

- Subaru's August results of 3,348 units retailed add to impressive year-to-date growth of 11.8 percent, with cumulative sales of 30,863 units.
- XV Crosstrek and WRX STI witness best August on record with 31.6 percent and 2.8 percent growth respectively.

(MISSISSAUGA) - Subaru Canada, Inc. (SCI) is pleased to announce year-to-date growth of 11.8 percent as the brand continues its ascent towards a new annual sales record with 30,863 units sold during the first eight months of 2015. The Japanese automaker today posted results of 3,348 units retailed this past month, as compared to the 3,691 units sold during the same period last year, the brand's highest August on record.

Subaru Canada's Atlantic region celebrated an August sales record with 269 units retailed, marking 8.5 percent growth year-over-year. Year to date, all regions across Canada experienced record-breaking growth with increases of 10.3 percent in the west, 16.0 percent in Ontario, 7.2 percent in Quebec and 20.4 percent in the Atlantic region.

Leading August sales was the compact SUV Forester: Subaru's volume leader retailed 970 units yielding a 6.0 percent growth as compared to the same time last year. The second volume seller of the month, the compact crossover XV Crosstrek, accumulated 771 sales and witnessed its best August on record with 31.6 percent growth from last year. The WRX STI model lineup also experienced its strongest August results with 261 vehicles retailed.

"We are witnessing a record year at Subaru and our demand has increased exponentially, proven by our 11.8 percent year-over-year growth," said Shiro Ohta, chairman, president and CEO of Subaru Canada, Inc. "This rate of growth has created extraordinary consumer interest with limited inventory. Thanks to the continued effort of our great dealer network, more and more Canadians are discovering how Subaru is the right fit, based on our key values of safety, performance, adventure and active lifestyle, and durability."


August
3,348 Month's Actual
3,691 Previous year (same month)
-343 Difference
-9.3% MTD sales vs. STLY
   
30,863 2015 YTD
27,615 2014 YTD
3,248 Difference
11.8% YTD sales vs. STLY
   
7,391 Q3 2015
7,281 Q3 2014
110 Difference
1.5% Current quarter sales vs. STLY