News

Sep 1, 2015

Worldwide News

[USA] Subaru of America, Inc. Announces Second Consecutive Monthly Sales Record with Best-Ever August

- Monthly sales increase 4.9 percent over August 2014
- 45th consecutive month of year-over-year growth
- Best August ever for XV Crosstrek, Forester, Impreza, and WRX/STI
- Best month ever for XV Crosstrek and Forester
- 12.5 percent increase YTD over 2014
- 25th consecutive month of more than 10,000 Foresters sold
- 18th consecutive month of more than 10,000 Outbacks sold

Cherry Hill, N.J. - Subaru of America, Inc. today reported 52,679 vehicle sales for August 2015, a 4.9 percent increase over August 2014 sales of 50,246. August marks the best-ever sales month in company history, breaking the previous record set in July 2015 (50,517). The company also reported year-to-date sales of 375,632 vehicles, a 12.5 percent gain over the same period in 2014.

August marked the 18th consecutive month of 40,000+ vehicle sales for the company which continues to outpace the industry. XV Crosstrek, Forester, Impreza, and WRX/STI sales were notably strong as each carline achieved its best August ever. The Impreza posted a 19 percent increase, while the WRX/STI posted a 128 percent sales increase in August. The XV Crosstrek continued to bring in strong sales with an increase of 6.7 percent, while Forester sales increased 7 percent, representing new monthly records for both carlines.

"Our milestone August sales results are a testament to the dedicated efforts of our retail partners to provide our customers with the best purchase and ownership experience possible," said Thomas J. Doll, President and COO, Subaru of America, Inc. "It is through our retailer's efforts in satisfying our customers that we continue to see growing demand for our products here in the U.S., which should result in another record year for our franchise."

"August was an outstanding month for our organization and our retailers," said Jeff Walters, senior vice president of sales, Subaru of America, Inc. "In spite of low inventory levels we still set an all-time sales record for the second month in a row. That is always a special accomplishment and it is a great team effort that makes it possible. Demand for all of our products continues to be strong and our retailers continue to impress with their sales efficiency," added Walters.

Carline

Aug-15

Aug-14

% Chg

Aug-15

Aug-14

% Chg

MTD

MTD

MTD

YTD

YTD

YTD

Forester

17,565

16,432

6.9%

114,204

105,356

8.4%

Impreza

7,074

5,938

19.1%

44,907

42,405

5.9%

WRX / STI

3,367

1,474

128.4%

22,118

16,714

32.3%

Legacy

4,281

5,987

-28.5%

37,954

28,520

33.1%

Outback

11,113

11,428

-2.8%

93,293

85,951

8.5%

BRZ

498

720

-30.8%

3,832

5,739

-33.2%

XV Crosstrek

8,799

8,244

6.7%

59,324

48,612

22.0%

TOTAL

52,697

50,246

4.9%

375,632

333,968

12.5%