News

Jul 3, 2015

Worldwide News

[Australia] Outback Drives New Record Highs

Subaru's brand new Outback SUV posted record sales in June, driving the Japanese brand to its best ever monthly performance.

Official VFACTS figures released today show Subaru Outback sales of 1257 in June, beating the previous all-time best of 1180 set in March of this year.

Overall Subaru sold 4502 vehicles, 270 vehicles higher than the November 2013 result that had been the previous all-time best. The result has catapulted Australia to be Subaru's second largest international market outside Japan behind Subaru of America.

Along with the momentous Outback performance – up 576% on June last year – Subaru also achieved sales for Forester of 1255 and XV of 615 – in total 3127 SUVs, itself another all-time record.

But the new Liberty wasn't forgotten in the record breaking run. VFACTS show Liberty sales of 438, an increase of 278% over the same number last year.

Subaru Australia Managing Director, Nick Senior, said: "June was a particularly pleasing month considering the market increase was substantially driven by buyers rushing for the 20K tax incentive that was on offer, and of course we don't play in the space.

"The reaction to our new Outback has been nothing short of phenomenal and it has created a substantial back order so I am off to Japan next week to plead for more stock. But given the worldwide demand for new Outback and new Liberty I think there will be a pretty big queue at the Production office!

"However I am sure given Subaru's strong support of the Australian market and the loyal following of our customers we might be able to squeeze a few more vehicles for this market.

"While former Subaru owners make up a solid percentage of new Outback and Liberty buyers the most pleasing aspect of the first six months of this year has been the amount of new customers we are attracting to the brand."

Subaru sold 21,659 vehicles in the first half of this year compared to 20,040 for the same period last year, an increase of 8.1% in a market that increased by 3.3%.