News

Jun 2, 2015

Worldwide News

[Canada] Subaru’s Stellar Sales Streak Continues with All-time High

- Subaru Canada surpasses its previously established highest monthly sales ever, set just last month, as the automaker celebrates unprecedented monthly sales in May.
- Best May ever with 4,983 units sold, an increase of 12.6% over May 2014.
- Year-to-date results up 13.9% as Japanese automaker celebrates 17 consecutive record-breaking months, one of the longest streaks in company history.

(MISSISSAUGA) - Subaru Canada, Inc. (SCI) and its national network of 90 dealers are thrilled to announce unprecedented growth, setting a new all-time record for the second month in a row. Subaru's monthly sales performance continued to skyrocket with 4,983 units delivered, an increase of 12.6 percent over last May. Buoyant results mark 17 consecutive months of sales growth with performance up 13.9 percent year to date.

Every region from coast to coast enjoyed record-breaking performance in May: the Atlantic region increased by 26.8 percent, Quebec was up by 8.7 percent, Ontario grew by 18.1 percent and the Western region increased by 6.2 percent. May was the best month on record for both Ontario and the Western region.

The Subaru XV Crosstrek – an Insurance Institute for Highway Safety (IIHS) Top Safety Pick (TSP) and Top Safety Pick Plus (TSP+) award winner – continued its staggering sales pace with its second consecutive month of exceptional growth as compact crossover sales climbed 20.7 percent with 893 units retailed. The Subaru Outback enjoyed record-breaking May results as sales rose by 32.1 percent with 868 units retailed. The Outback is the Automobile Journalists Association of Canada's (AJAC) Best New SUV under $35K, a 2015 IIHS TSP and TSP+ award winner, as well as an ALG (formerly Automotive Lease Guide) and Canadian Black Book segment award winner for resale value.

The Subaru Legacy - which was recently named Canadian Car of the Year by AJAC after claiming the segment award as Best New Family Car under $30K, and is a TSP and TSP+ award winner as well as an ALG segment award winner – sold 350 units in May, increasing sales by 64.3 percent. Subaru's fun-to-drive compact car, the Impreza, a TSP and TSP+ award winner as well as an ALG segment award winner, continued its path of growth in May with 945 units sold, an increase of 27.0 percent.

"At Subaru, our success is propelled by both our product and strong dealer network," said Shiro Ohta, chairman, president and CEO of Subaru Canada, Inc. "Recent awards and accolades from ALG, Canadian Black Book and the IIHS will certainly instill confidence in even more Canadians, building on our double-digit year-to-date sales growth to continue our path towards another annual sales record in 2015."


May
4,983 Month's Actual
4,426 Previous year (same month)
557 Difference
12.6% MTD sales vs. STLY
   
19,140 2015 YTD
16,798 2014 YTD
2,342 Difference
13.9% YTD sales vs. STLY
   
9,884 Q2 2015
8,613 Q2 2014
1,271 Difference
14.8% Current quarter sales vs. STLY