News

May 4, 2015

Worldwide News

[Canada] Highest Monthly Sales on Record for Subaru Canada

- Best April ever and highest monthly sales on record with 4,901 units sold, an increase of 17.1% over April 2014.
- Subaru Canada celebrates 16 consecutive record-breaking months, one of the longest streaks in company history.
- Unprecedented monthly results for all regions across Canada.

(MISSISSAUGA) - Subaru Canada, Inc. (SCI) soars past all previous sales records, today announcing its highest monthly sales ever. April results skyrocketed with results up 17.1 percent over the same period last year and 4,901 units sold, marking 16 back-to-back months of outstanding sales growth.

New sales milestones were reached in all regions across Canada: the Western region increased by 12.4 percent, Ontario was up by 20.8 percent, Quebec grew by 14.0 percent and the Atlantic region increased by 29.6 percent.

Contributing to Subaru's sales success in April was the Outback with results up an impressive 66.3 percent. The Outback – the Automobile Journalists Association of Canada's (AJAC) Best New SUV under $35K, a 2015 Insurance Institute for Highway Safety (IIHS) TOP SAFETY PICK (TSP) and TOP SAFETY PICK PLUS (TSP+) award winner, as well as an ALG (formerly Automotive Lease Guide) and Canadian Black Book segment award winner for resale value – enjoyed its highest monthly sales ever with 1,156 units retailed. Subaru's compact crossover, the XV Crosstrek (IIHS TSP and TSP+ award winner), also enjoyed its best monthly sales ever with a record-breaking 797 units sold in April, an increase of 7.7 percent.

The Subaru Legacy - which was recently named Canadian Car of the Year by AJAC after claiming the segment award as Best New Family Car under $30K, and is a TSP and TSP+ award winner as well as an ALG segment award winner – sold 405 units in April, increasing sales by 30.6 percent. Subaru's fun-to-drive compact car, the Impreza, a TSP and TSP+ award winner as well as an ALG segment award winner, toppled previous April sales with 951 units sold, an increase of 36.6 percent. IIHS TSP award winner and ALG's Best Sporty Car, the BRZ, increased sales in April by 5.4 percent with 118 units sold.

"As a manufacturer, Subaru has remained true to its core technologies and brand values," said Shiro Ohta, chairman, president and CEO of Subaru Canada, Inc. "Canadians have an overwhelming number of choices in the automotive industry these days. Subaru has always held true to what it stands for – safety, performance, durability and versatility – and these qualities are supported by numerous awards from trusted third-party organizations. Subaru is the only manufacturer with TOP SAFETY PICKs for all models for six consecutive years (2010-2015) from the IIHS, the recipient of the AJAC Canadian Car of the Year, ALG's Best Mainstream Brand as well as best retained value and highest overall predicted resale value segment awards from Canadian Black Book and ALG. This winning combination of proven core technology and an award-winning lineup continues to bring more and more Canadians into the Subaru family."

April
4,901 Month's Actual
4,187 Previous year (same month)
714 Difference
17.1% MTD sales vs. STLY
   
14,157 2015 YTD
12,372 2014 YTD
1,785 Difference
14.4% YTD sales vs. STLY
   
4,901 Q2 2015
4,187 Q2 2014
714 Difference
17.1% Current quarter sales vs. STLY