News

Dec 3, 2014

Worldwide News

[USA] Subaru of America, Inc. Enjoys Best November Ever, Confirms All-Time Sales Record

- Subaru breaks all-time annual sales record with one month of the year still remaining
- Record November - monthly sales increase 24 percent over November 2013
- Second best retail sales month ever
- Best Outback month ever
- Best November ever for Forester and WRX/STI
- 16 consecutive months of more than 10,000 Foresters sold
- Over 20,000 WRX/STI vehicles sold year-to-date for the first time since 2003
- 36th consecutive month of month-over-month growth

Cherry Hill, N.J. - Subaru of America, Inc. (SOA) continues its record-breaking run with the best November in the company's history with sales of 45,273 vehicles, a 24 percent increase over November 2013. November also saw individual records broken for Outback, Forester and WRX/STI, while the Legacy saw a 97 percent jump in sales.

Subaru's year-to-date sales are also noteworthy. The company's previous full-year record of 424,683 vehicles, set in 2013, was eclipsed on November 7. The brand is now up 21 percent year-to-date with 463,770 vehicles sold, with December sales still to come.

Subaru's sales gains in 2014 follow seven successive years of sales growth and were driven by increases across the board with record sales for Forester, WRX/STI, Legacy, Outback and XV Crosstrek. Subaru of America has now seen 36 consecutive months (three years) of month-over-month sales increases and has shattered its previous annual sales records for the past six years.

“Since achieving our 2013 record earlier this month, every sale is a new record,” said Thomas J. Doll, president and chief operating officer, Subaru of America, Inc. “2014 will be a historic year for the Subaru franchise as we will break 500,000 sales before year end.”

“Traffic to our retailers remains very strong and it is encouraging to see Legacy sedan sales continue to grow,” said Jeff Walters, senior vice president of sales, Subaru of America, Inc. “We also look forward to continuing our popular annual ‘Share the Love' event with its tradition of giving back to the community in December,” Walters concluded.

The ‘Share the Love' program will run through January 2, 2015. Subaru will donate $250 for every new Subaru vehicle sold or leased to the customer's choice of the following charities: ASPCA®, Make-A-Wish®, Meals On Wheels Association of America® and National Park Foundation or a local charity selected by the Subaru retailer.

Carline

Nov-14

Nov-13

% Chg

Nov-14

Nov-13

% Chg

MTD

MTD

MTD

YTD

YTD

YTD

Forester

13,879

13,410

3.50%

144,790

110,363

31.19%

Impreza

2,589

3,767

-31.27%

52,188

53,907

-3.19%

WRX / STI

2,707

1,507

79.63%

22,676

16,289

39.21%

Legacy

5,733

2,911

96.94%

46,813

39,352

18.96%

Outback

14,128

8,852

59.60%

124,018

107,047

15.85%

BRZ

408

756

-46.03%

7,088

7,882

-10.07%

XV Crosstrek

5,799

5,311

9.19%

65,474

48,216

35.79%

TOTAL*

45,273

36,621

23.63%

463,770

384,511

20.61%


* Includes 30 Tribeca sales for the month and 723 YTD.