Oct 15, 2014

Worldwide News

[USA] Subaru of America Wins Global Award for Innovation in Sales and Marketing

IAIR award reflects Subaru Record Sales Growth in U.S. Market

Cherry Hill, N.J. - At a global awards evening in Milan Italy, Subaru of America was recognized with an award for its ‘Innovation in Sales and Marketing’ by IAIR, the International Alternative Investment Review. The award is given based on the results of an online survey of more than 50,000 IAIR readers and a judging panel composed of the editorial staff of IAIR.

President of IAIR Guido Giommi said; “Subaru of America has proved with record sales in the last six years that it has found a strong formula of sales and marketing innovation. The Subaru brand has developed a unique position in the U.S. and is clearly defined as an authentic, reliable and trustworthy brand that cares about the things its owners care about, such as animals and the outdoors. Its innovative sales and marketing has proven a great success.”

Other award winners on the night included Philips N.V., Deutsche Bank and Thomas Piketty, author of the book, Capital in the Twenty-First Century.

Thomas J. Doll, president and chief operating officer, Subaru of America, Inc. “we are delighted to receive this award as recognition of our work in the U.S. market and it's a testament to the great work produced by our team at Subaru of America.”