News

Oct 1, 2014

Worldwide News

[USA] Subaru September 2014 Sales, Best September Ever

- Sales up 31 percent year-over-year
- Best Legacy sedan month ever
- Best Outback, Forester and XV Crosstrek September ever
- Seventh consecutive month that Subaru brand sales exceed 40,000 sales
- 34th consecutive month of year-over-year growth

Cherry Hill, N.J. - Subaru of America, Inc. today reported a 31 percent sales increase for September 2014, resulting in a September sales record. The company sold 41,517 units in September 2014 versus 31,755 units sold in September 2013.

Year-to-date sales increased 20 percent with 375,485 units sold versus 313,407 units sold over the same period last year. The company has now seen 34 consecutive months of year-over-year growth and is well on its way to its sixth successive annual sales record.

Increased availability of the all-new 2015 Legacy helped the model set a new monthly sales record of 6,198 units. Sales of the Forester, Outback and XV Crosstrek were notably strong as each model line achieved its best September ever.

"Our products continue to attract both loyal Subaru owners and a larger than ever group of conquest customers due to the strength of our product line-up and the commitment of our retailers to an outstanding purchase and ownership experience," said Thomas J. Doll, president and chief operating officer, for Subaru of America.

"The launch of both the all-new Legacy and the Outback is helping to fuel record sales," said Jeff Walters, senior vice president of sales, Subaru of America, Inc. "We look forward to the remainder of the year as the new 2015 Impreza will soon join the strongest product line-up in the history of the brand."

Carline

Sep-14

Sep-13

% Chg

Sep-14

Sep-13

% Chg

MTD

MTD

MTD

YTD

YTD

YTD

Forester

12,584

10,620

18.49%

117,940

84,372

39.79%

Impreza

4,040

4,622

-12.59%

46,445

46,573

-0.27%

WRX / STI

1,170

1,167

0.26%

17,884

13,426

33.20%

Legacy

6,198

2,847

117.70%

34,718

33,351

4.10%

Outback

11,315

8,143

38.95%

97,266

90,073

7.99%

BRZ

506

704

-28.13%

6,245

6,346

-1.59%

XV Crosstrek

5,691

3,536

60.94%

54,303

38,019

42.83%

TOTAL*

41,517

31,755

30.74%

375,485

313,407

19.81%


* Includes 13 Tribeca sales for the month and 684 YTD.