News

Oct 1, 2014

Worldwide News

[Canada] New September Record, Best Month Ever for Outback

- Best September ever with results up 15.0 percent.
- Nine consecutive months of skyrocketing sales for Subaru Canada with YTD results up 15.7 percent.
- Subaru's 2015 Outback bests last month's milestone, making September its highest month of sales ever with 936 vehicles sold, an increase of 70.8 percent over the same time last year.

(MISSISSAUGA) - Subaru Canada, Inc. (SCI) today announced nine months of consecutive milestones as benchmark results toppled previous sales again this September. Subaru Canada retailed 3,807 units this month, an increase of 15.0 percent. Third-quarter results were up by 12.0 percent as well, marking a 15.7 percent increase in year-to-date sales. With momentum this strong, Subaru Canada is well on its way to making 2014 the best year in the company's history.

The brand new 2015 Subaru Outback brought record numbers of Canadians into Subaru showrooms as sales soared with 936 units retailed, a staggering increase of 70.8 percent. This achievement solidifies September as the highest month of Outback sales in company history, besting the previous record set just last month by 6.0 percent. September sales also marked a new record for Subaru's XV Crosstrek with an increase of 17.3 percent over the same period last year and 672 units sold. Sales of the new 2015 Subaru Legacy and 2015 Subaru WRX STI line also rose over last September with increases of 31.4 and 13.2 percent, respectively.

Sales success was shared from east to west as September sales increased by 8.0 percent in the Atlantic region, 11.3 percent in Quebec, 23.0 percent in Ontario and 11.7 percent in the Western region, respectively.

"September's sales results are celebrated by SCI and our strong dealer network," said Shiro Ohta, chairman, president and CEO of Subaru Canada, Inc. "Subaru has forged a reputation for creating vehicles that inspire an unmatched level of driving confidence. Moving forward, we will continue to provide our customers with a satisfying purchase and owners' experience overall."

September
3,807 Month's actual
3,310 Previous year (same month)
497 Difference
15.0% MTD sales vs. STLY
   
31,422 2014 YTD
27,157 2013 YTD
4,265 Difference
15.7% YTD sales vs. STLY
   
11,088 Q3 2014
9,899 Q3 2013
1,189 Difference
12.0% Current quarter sales vs. STLY