Sep 4, 2014

Worldwide News

[Canada] Record-breaking August for Subaru Canada, Best Month Ever for Subaru Outback

- New August record and eight consecutive months of skyrocketing sales for Subaru Canada.
- Subaru's 2015 Outback enjoys unprecedented success with its highest month of sales in company history.
- Across Canada, best August ever for all regions.

(MISSISSAUGA) - Subaru Canada, Inc. (SCI) is thrilled to announce its eighth back-to-back month of explosive growth with sales of 3,691 units, an increase of 10.5 percent over last August. Year-to-date sales also rose by 15.8 percent over the same period last year.

This month, an unprecedented number of Canadians discovered the all-new 2015 Subaru Outback as sales soared with 883 units retailed, up an incredible 74.9 percent - making August the best month on record for the midsize SUV alternative. It was also a record August for Subaru's WRX STI line and XV Crosstrek. Sales of the pure performance sedan blistered, jumping up 35.1 percent with 254 units retailed in August. Sales of the XV Crosstrek, Subaru's compact crossover, also rose by 12.5 percent with 586 units retailed.

All regions across Canada celebrated outstanding results as sales in August rose by 12.7 percent in the Atlantic region, 4.8 percent in Quebec, 17.4 percent in Ontario and 9.5 percent in the Western region, respectively.

"Our drive to create exceptional vehicles helps us deliver an unparalleled driver and owner experience," said Shiro Ohta, chairman, president and CEO of Subaru Canada, Inc. "I'm pleased that Canadians are recognizing what Subaru has to offer in our product lineup - as one example, our Outback has recently earned awards from the IIHS, Car Guide, Canadian Black Book and ALG (Automotive Lease Guide). These awards, along with our long-standing reputation for safety, durability and value, have elevated the Subaru brand in our customers' minds."

3,691 Month's actual
3,339 Previous year (same month)
352 Difference
10.5% MTD sales vs. STLY
27,615 2014 YTD
23,847 2013 YTD
3,768 Difference
15.8% YTD sales vs. STLY
7,281 Q3 2014
6,589 Q3 2013
692 Difference
10.5% Current quarter sales vs. STLY