News

Sep 3, 2014

Worldwide News

[USA] Subaru Reports Best-Ever Sales Month

- All-time monthly sales record of 50,246
- Best Legacy, Forester and XV Crosstrek month ever
- Best Outback August ever
- Sixth consecutive month that Subaru brand sales exceed 40,000 sales
- 33rd consecutive month of year-over-year growth

Cherry Hill, N.J. - Subaru of America, Inc. today reported 50,246 vehicle sales for August 2014, a 22 percent increase over August 2013 sales of 41,061. August marks the best-ever sales month in company history, breaking the previous record set in July 2014 (45,714).

Year-to-date Subaru sales totaled 333,968 - a 19 percent increase over the same period in 2013. Marking the company's consistent growth, August 2014 is the 33rd consecutive month that Subaru has seen year-over-year growth.

Following their first full month on sale, the all-new Subaru Legacy and Outback each set sales records for the month. Outback had its best August ever while Legacy posted its best month since August 1995. Additionally, August 2014 saw the best month ever for the Subaru Forester and XV Crosstrek.

Carline

Aug-14

Aug-13

% Chg

Aug-14

Aug-13

% Chg

MTD

MTD

MTD

YTD

YTD

YTD

Forester

16,432

13,163

24.83%

105,356

73,752

42.85%

Impreza

5,938

6,784

-12.47%

42,405

41,951

1.08%

WRX / STI

1,474

1,235

19.35%

16,714

12,259

36.34%

Legacy

5,987

3,954

51.42%

28,520

30,504

-6.50%

Outback

11,428

10,163

12.45%

85,951

81,930

4.91%

BRZ

720

868

-17.05%

5,739

5,642

1.72%

XV Crosstrek**

8,244

4,757

73.30%

48,612

34,483

40.97%

TOTAL*

50,246

41,061

22.37%

333,968

281,652

18.57%


* Includes 23 Tribeca sales for the month and 671 YTD.
** Includes Hybrid sales of 747.

"We are thrilled to have hit this milestone in August", said Thomas J. Doll, president and chief operating officer, Subaru of America, Inc. "Thanks to our strong products and continued accolades, our sales momentum is strong and I am confident that Subaru will achieve an all-time sales record for 2014."

"We are very pleased with the strong retail traffic and demand for our vehicles," said Jeff Walters, senior vice president of sales. "Our retailers continue to sell at record levels of efficiency and we cannot thank them enough for their outstanding sales efforts," Walters continued.