News

Aug 1, 2014

Worldwide News

[Canada] Subaru Canada: Seven Consecutive Record-breaking Months

- Best July ever with 3,590 units sold.
- Record-breaking July for Forester, Outback, XV Crosstrek as well as WRX and WRX STI.
- Subaru Canada is on track for another milestone year with year-to-date results up 16.7 percent.

(MISSISSAUGA) - Subaru Canada, Inc. (SCI) is thrilled to announce its seventh consecutive month of record-breaking results as July sales jumped to 3,590 units retailed, an increase of 10.5 percent. With 2014 well underway, year-to-date results have steadily climbed to 16.7 percent as Subaru Canada remains on track to achieve its best year ever.

Leading the sales charge by units retailed were the Forester, Outback, XV Crosstrek and WRX and WRX STI. Forester retailed 1,052 units, up 12.0 percent. Though the all-new 2015 Outback was introduced during the last week of July, the midsize SUV alternative enjoyed a strong sales spike with 651 units sold, an increase of 21.0 percent over the same period last year. Subaru XV Crosstrek sales rose 14.3 percent with 622 units retailed. The all-new 2015 WRX and WRX STI also blossomed to new levels of pure sales performance with results up 72.1 percent as 296 units were retailed in July.

From coast to coast, all regions across Canada celebrated their best July ever. Ontario sales increased 16.9 percent over the same month last year; Quebec sales rose by 12.8 percent; Atlantic and Western region sales increased by 2.1 and 2.0 percent, respectively.

"The launch of the completely redesigned 2015 Legacy and Outback is bringing Canadians into Subaru dealerships - just as the introduction of the all-new 2015 WRX STI line did earlier this year," said Shiro Ohta, chairman, president and CEO of Subaru Canada, Inc. "Our steady sales growth over the course of 2014 is proof positive that Subaru has the right product at the right time for an evolving automotive market. Consumers are expecting more from their vehicles - in terms of safety, performance and versatility - and Subaru delivers on all fronts."

July
3,590 Month's actual
3,250 Previous year (same month)
340 Difference
10.5% MTD sales vs. STLY
   
23,924 2014 YTD
20,508 2013 YTD
3,416 Difference
16.7% YTD sales vs. STLY
   
3,590 Q3 2014
3,250 Q3 2013
340 Difference
10.5% Current quarter sales vs. STLY