News

Jun 3, 2014

Worldwide News

[Canada] Back-to-Back All-time Sales High for Subaru Canada

- Explosive monthly sales ascended to never-before-seen heights with 4,426 units sold.

- WRX STI, Forester and BRZ celebrated unprecedented monthly sales with increases in May of 100.5, 34.6 and 14.3 percent, respectively; XV Crosstrek tied its previous best monthly result with an increase of 40.4 percent this May.

- Fifth consecutive milestone month with results up 20.1 percent, year to date.


(MISSISSAUGA) - Subaru Canada, Inc. (SCI) is thrilled to announce its second consecutive month achieving its highest sales ever. Results for May were up 22.8 percent over the same month last year with 4,426 units retailed. Subaru's record-breaking momentum escalates with five back-to-back months as results were up 20.1 percent year to date.

The all-new 2015 WRX STI skyrocketed to new levels of pure sales performance with results up 100.5 percent as 415 units were retailed in May. Subaru's true SUV, the Forester, marked its best month ever with 1,505 units retailed - an increase of 34.6 percent. Subaru's rear-wheel-drive sports coupe, the BRZ, also celebrated its best month ever with results up 14.3 percent, while the XV Crosstrek tied its previous best monthly result, achieved just last month, with sales up 40.4 percent this May.

It was also a best May ever for all regions across Canada with best ever monthly results enjoyed in Western, Ontario and Quebec regions.

"We remain committed to building vehicles that will resonate with drivers who value their time behind the wheel," said Shiro Ohta, president and CEO of Subaru Canada, Inc. "The explosive sales of our redesigned Forester and WRX STI have certainly contributed to our sales success this year. We anticipate that the all-new 2015 Legacy and Outback, which will be released later this summer, will further propel our sales increases to new heights."

May
4,426 Month's actual
3,603 Previous year (same month)
823 Difference
22.8% MTD sales vs. STLY
   
16,798 2014 YTD
13,984 2013 YTD
2,814 Difference
20.1% YTD sales vs. STLY
   
8,613 Q2 2014
7,165 Q2 2013
1,448 Difference
20.2% Current quarter sales vs. STLY