News

Apr 28, 2014

Worldwide News

[Canada] Subaru Canada Sales Surge with Best March Ever

- March sales increase by 11.5 percent; first-quarter outcome up 20.0 percent.
- Subaru XV Crosstrek and Forester sales jump 29.2 and 13.3 percent, respectively, over the same month last year.
- All regions mark new sales records, yielding 11.5 percent growth overall.

(MISSISSAUGA) - Subaru Canada, Inc. (SCI) today tallied three consecutive record months, reporting a first-quarter increase with sales up 20.0 percent year to date. With 3,476 units sold, March results are up 11.5 percent as month after month of continued growth leads Subaru Canada towards another banner year for 2014.

The Subaru XV Crosstrek achieved its best March ever with 611 new units of the compact crossover on Canadian roads this month, a 29.2 percent increase over the same month last year. As the volume leader for March, Forester sales boosted monthly results with 1,136 units sold, up 13.3 percent for its best March on record. Tribeca, Legacy and Outback also contributed to Subaru's sales growth with increases of 50.0, 41.1 and 18.2 percent, respectively.

These impressive results were enjoyed from coast to coast as new records were registered across Canada this March. Atlantic region sales dramatically rose by 21.2 percent over last March, while Ontario and Quebec followed suit with 18.4 and 10.4 percent increases, respectively. Western region results climbed by 4.1 percent over the same month last year, besting all previous months to achieve a new all-time record.

"Subaru Canada continues to break new ground and capture more and more of a competitive market," said Shiro Ohta, president and CEO of Subaru Canada, Inc. "Continuing to set new records requires a winning combination of dealer dedication as well as the ability to satisfy customers. The four pillars of the Subaru brand - safety, versatility, performance and durability - allow us to meet the needs of the market with enhanced product."

March
3,476 Month's actual
3,117 Previous year (same month)
359 Difference
11.5% MTD sales vs. STLY
   
8,185 2014 YTD
6,819 2013 YTD
1,366 Difference
20.0% YTD sales vs. STLY
   
8,185 Q1 2014
6,819 Q1 2013
1,366 Difference
20.0% Current quarter sales vs. STLY