News

Apr 1, 2014

Worldwide News

[USA] Subaru of America, Inc. Reports Best Month Ever

- Best first quarter in company history
- Best ever month for Forester
- Best ever month for XV Crosstrek
- Best month in 10 years for WRX

Cherry Hill, N.J., - Continuing its long sales streak, Subaru of America, Inc. has reported record sales of 44,479 vehicles for March 2014. This is an increase of 21% over the March 2013 sales of 36,701 and means the company has now set consecutive monthly sales increases for the past 28 months.

The Forester and XV Crosstrek model lines both significantly contributed to the company's strong March sales and also its performance so far in 2014, which saw the company post first quarter sales of over 100,000 for the first time.

Furthering optimism around the brand, an all-new Legacy sedan model was shown this February and more new models are expected from the company later this year.

"We are delighted to have once again delivered record results" said Thomas J. Doll, president and chief operating officer, Subaru of America, Inc. "2014 looks already set to be our seventh year of consecutive sales growth, with more new product to come"

Carline

March

March

% Chg

2014

2013

% Chg

2014

2013

YTD

YTD

Forester

13,846

9,050

53.0%

35,390

21,144

67.4%

Impreza

5,908

5,327

10.9%

14,719

14,432

2.0%

Impreza WRX

2,181

1,727

26.3%

5,515

4,519

22.0%

Legacy

3,234

4,400

-26.5%

8,544

11,329

-24.6%

Outback

11,729

10,453

12.2%

28,926

28,101

2.9%

Tribeca

139

151

-7.9%

353

504

-30.0%

BRZ

857

905

-5.3%

2,066

1,788

15.6%

XV Crosstrek*

6,585

4,688

40.5%

16,875

10,710

57.6%

TOTAL

44,479

36,701

21.2%

112,388

92,527

21.5%


*includes hybrid sales of 725

"We are reporting strong growth and sales across the country" said Bill Cyphers, senior vice president of sales "Our retailers continue to show dedication and commitment to make these record-breaking sales possible", added Cyphers.