News

Mar 4, 2014

Worldwide News

[Canada] February Marks Another Exceptional Sales Month for Subaru Canada

- With a 26.5 percent sales increase in February, Subaru continues to set new records every month.
- Higher sales in all regions lifted yearly sales growth to 27.2 percent.
- Forester and BRZ celebrate their best February ever, up 122.9 and 29.8 percent respectively.

(MISSISSAUGA) - Subaru Canada, Inc. (SCI) is proud to announce that 2,390 units were sold in February, the highest sales for that month in the company's history. Subaru's record-breaking momentum continues to build, supported by a 26.5 percent increase in monthly sales over last February and a year-to-date increase of 27.2 percent over 2013.

Ontario led the way for the regions, growing sales by an incredible 35.1 percent compared to the same month last year. With an increase of 33.8 percent, the Western region was not far behind. The Atlantic region marked 20.6 percent higher sales, while Quebec closed out the month with a 15.6 percent improvement.

Forester achieved its best February ever with 787 units sold. For the vehicle that puts the "Sport" back into SUV, this equals an impressive 122.9 percent increase over the same month last year. BRZ, Subaru's rear-wheel drive sports coupe, had its best February as well, with results up 29.8 percent. Excellent sales continued across Subaru's lineup, with XV Crosstrek and Impreza reporting monthly increases of 20.5 and 7.6 percent respectively.

"Since February is a short month, our current pace is incredibly exciting," says Shiro Ohta, president and CEO of Subaru Canada, Inc. "January's performance was a tough act to follow but our strong dealer network was up to the challenge. I am elated by how the four pillars of the Subaru brand - safety, versatility, performance and durability - are resonating with Canadian customers and helping us achieve such remarkable results."

February
2,390 Month Actual
1,889 Previous year (same month)
501 Difference
26.5% MTD sales vs. STLY
   
4,709 2014 YTD
3,702 2013 YTD
1.007 Difference
27.2% YTD sales vs. STLY
   
4,709 Q1 2014
3,702 Q1 2013
1.007 Difference
27.2% Current quarter sales vs. STLY