News

Feb 3, 2014

Worldwide News

[USA] Subaru Sets January Sales Record

- Automaker carries sales momentum into new year
- Forester sets January record - up 64%
- XV Crosstrek sets January record - up 74%

Cherry Hill, N.J., - Subaru of America, Inc. has announced record January sales as it looks to continue its strong sales performance into 2014. The company, which has set sales records for the past five consecutive years, announced its best ever January sales of 33,000 vehicles, a 19% increase over January 2013.

Increased availability of the strong selling Forester and Crosstrek models helped sales as both models continued their strong performances. Subaru expects this sales momentum to continue throughout the year, with the recently announced all-new 2015 Legacy mid-size sedan set to debut at the Chicago auto show this month and more new models due to launch later in 2014.

Thomas J. Doll, president and COO of Subaru of America said; "It's great to start the year off in such positive fashion. Attending the National Automotive Dealer Association meeting last month, we could see that our retailers are in a buoyant and positive mood. We have a lot to look forward to in 2014."

William H. Cyphers, senior vice president of sales said; "Our crossover models are the mainstay of our growth but we expect our sedan models to follow that trend in 2014 with the launch of the all-new Legacy which will take that model into new territory."

Carline

% Chg

MTD

MTD

MTD

Forester

10,771

6,565

64.0%

Impreza

4,252

4,590

-7.4%

Impreza WRX

1,533

1,306

17.4%

Legacy

2,735

3,184

-14.0%

Outback

8,230

8,632

-4.7%

Tribeca

86

159

-45.0%

BRZ

592

463

27.9%

XV Crosstrek

4,801

2,764

73.7%

TOTAL

33,000

27,663

19.3%


*memo - XV Crosstrek Hybrid recorded sales of 470, counted in XV Crosstrek total sales.