News

Sep 4, 2013

Worldwide News

[USA] Subaru Reports 45 Percent Increase In Sales And Best Ever Month In Company History

- August sales of 41,061 marks best-ever sales month for Subaru
- Subaru also reported best-ever month for Forester and best-ever August for Impreza, and BRZ models

Cherry Hill, N.J., - Subaru of America, Inc. today reported the best sales month in company history: 41,061 vehicle sales for the month of August, a 45 percent increase over August 2012. Year-to-date sales for Subaru total 281,652 – 29.3 percent higher than the same period in 2012. The company is on track to achieve its fifth-consecutive year of sales increases.

With 13,163 vehicles sold, August was the best-ever sales month for the Forester model. Sales for Impreza and BRZ reached 6,784 and 868 respectively, representing record-high August sales for both vehicle lines.

"These sales milestones are the result of hard work, dedication and unwavering commitment to serving our customers and working cooperatively with our retail organization," said Thomas J. Doll, president and chief operating officer, Subaru of America, Inc.

Carline

Aug-13

Aug-12

% Chg

Aug-13

Aug-12

% Chg

MTD

MTD

MTD

YTD

YTD

YTD

Forester

13,163

6,956

89.2%

73,752

50,505

46.0%

Impreza

6,784

4,719

43.8%

41,951

49,130

-14.6%

Impreza WRX

1,235

681

81.4%

12,259

8,450

45.1%

Legacy

3,954

3,872

2.1%

30,504

31,465

-3.1%

Outback

10,163

11,285

-9.9%

81,930

74,621

9.8%

Tribeca

137

157

-12.7%

1,131

1,399

-19.2%

BRZ

868

623

39.3%

5,642

2,210

155.3%

XV Crosstrek

4,757

n/a

n/a

34,483

n/a

n/a

TOTAL

41,061

28,293

45.1%

281,652

217,780

29.3%


"August was our best-ever with demand strong across all models. Significant to our success this year is more than half our sales are to people new to Subaru," said Bill Cyphers, senior vice president of sales, Subaru of America, Inc. "More and more people are recognizing our core brand attributes of longevity, safety, versatility and adventure."