Sep 4, 2013

Worldwide News

[Canada] Subaru Canada: Best August On Record

- Canada's fastest growing Japanese automaker revels in six months of consecutive growth with YTD results up 20.8 percent.
- Compact SUV results lead the sales charge with Forester up 59.2 percent.
- The Subaru XV Crosstrek and Impreza topple August results with increases of 159.2 and 26.3 percent, respectively.

(MISSISSAUGA) - Subaru Canada, Inc. (SCI) breaks the 3,000-unit sales mark for the sixth month in a row, also marking six consecutive months of growth, as Subaru retails 3,339 units in August, a 24.6 percent increase over the same period last year. Subaru is also up 20.8 percent year to date: As Canada's fastest growing Japanese automaker, Subaru Canada is working towards another all-time annual sales record for 2013.

Putting the "Sport" back in SUV this month is the Subaru Forester. With results up 59.2 percent this month, the all-new 2014 Forester contributed to almost one-third of Subaru's Canada's August results, retailing 1,046 units. Canada's most fuel-efficient All-Wheel Drive compact crossover, the Subaru XV Crosstrek, also enjoyed a record month with results up 159.2 percent this August, while Subaru's fun-to-drive compact car - the Impreza - celebrated record results with sales up 26.3 percent this month.

"These results are changing the perception of Subaru in Canada," said Shiro Ohta, president and CEO of Subaru Canada, Inc. "We've gone from being a little-known secret to an established brand with a reputation for safety, performance and reliability. Our strong dealer network has earned such a loyal following by listening to the customer and we will continue to do so as we head towards setting a new all-time annual sales record this year."

3,339 Month's Actual
2,680 Previous year (same month)
659 Difference
24.6% MTD sales vs. STLY
23,847 2013 YTD
19,741 2012 YTD
4106 Difference
20.8% YTD sales vs. STLY
6,589 Q3 2013
5,042 Q3 2012
1547 Difference
30.7% Current quarter sales vs. STLY