News

Aug 1, 2013

Worldwide News

[Canada] Subaru Canada Reports Record-Breaking July

- Highest monthly sales ever for Subaru XV Crosstrek.
- Record sales increase in July for Subaru BRZ and Forester.
- Year-to-date sales are up 20.2 percent.
- Best July ever for all four regions across Canada.

(MISSISSAUGA) - Subaru Canada, Inc. (SCI) celebrates its fifth consecutive month of sales increases with 3,250 units retailed in July, a 37.6 percent increase over the same period last year. Year to date, Subaru is up 20.2 percent as the brand works towards another banner year, continuing the momentum set during a historically high first and second quarter.

Subaru's newest compact crossover, the XV Crosstrek, toppled all previous records as it revels in its best month ever with sales up 2.8 percent. Subaru's BRZ result experienced a dramatic increase in July with sales of the rear-wheel-drive sports coupe up 103 percent. Subaru Impreza and Forester sales also rose in July by 32.5 and 28.1 percent, respectively.

"Our continued success in 2013 is owing to our Canadian consumers," said Shiro Ohta, president and CEO of Subaru Canada, Inc. "We've listened to our customers and earned their trust and support for our commitment to engineering excellence and our focus on the functionality, safety and reliability of our innovative technologies and unique product offering."

July
3,250    Month's Actual
2,362    Previous year (same month)
888    Difference
37.6%    MTD sales vs. STLY

20,508    2013 YTD
17,061    2012 YTD
3447    Difference
20.2%    YTD sales vs. STLY

3,250    Q3 2013
2,362    Q3 2012
888    Difference
37.6%    Current quarter sales vs. STLY