May 1, 2013

Worldwide News

[Canada] Subaru Canada Celebrates Monumental Sales Growth

Highest sales ever for all-new 2014 Forester make this compact SUV Subaru's best-selling model in April.

Subaru's BRZ achieves its best sales ever.

Sales results in Atlantic, Central and Eastern regions reach never-before-seen heights.

Overall increased sales boost April results, becoming a banner month in Subaru Canada's 37-year history.

(MISSISSAUGA) - Subaru Canada, Inc. (SCI) today reported landmark April results with 3,562 units sold, an increase of 29.4 percent over the same month last year. These record-breaking results represent the company's highest sales ever in a single month, setting a blistering pace with month after month of growth as momentum increases towards another all-time annual sales record for 2013.

The recent successful introduction of the next-generation 2014 Forester proved to satisfy customers in the compact SUV market as Subaru retailed 1,194 units, an unprecedented 67.5 percent increase over last April. The BRZ also made its mark as Subaru's most popular car for performance enthusiasts with April results soaring 33.3 percent above target.

"April is our greatest achievement in terms of sales increases," said Shiro Ohta, president and CEO of Subaru Canada, Inc. "By far, this is our best month ever! This is exciting news because it arrives on the heels of last month's record results, making huge leaps toward Subaru's overall growth strategy. Continuing to set new records requires a winning combination of dealer dedication as well as the ability to satisfy customers and meet the needs of the market with enhanced product. Subaru continues to break new ground and capture more and more of a very competitive market."

3,562 Month's actual
2,753 Previous year (same month)
809 Difference
29.4% MTD sales vs. previous year same month

10,381 2013 YTD
9,322 2012 YTD
1,059 Difference
11.4% YTD sales vs. previous year same period