News

May 1, 2013

Worldwide News

[USA] Subaru Reports Best-Ever April Sales

- April 2013 is best April sales month in Subaru history
- Sales of 32,943 units represent a 25 percent increase over April 2012

Cherry Hill, N.J., - Subaru of America, Inc. today reported 32,943 vehicle sales for April 2013, which represents a 25 percent increase over April 2012 and the best-ever April sales month in company history. Year-to-date sales for Subaru total 125,470 – a 17 percent increase over the same period in 2012. These results build on strong sales from 2012 where Subaru achieved five consecutive years of sales increases and exceeded 300,000 annual sales in 2012 – a first in company history.

April sales for the all-new 2014 Forester increased 65 percent over April 2012 Forester sales. XV Crosstrek and BRZ sales were also notably strong at 4433 and 812, respectively.

"Demand for the all-new 2014 Forester has been especially strong," said Thomas J. Doll, president and chief operating officer, Subaru of America, Inc. "We expect to see sales for the Forester and XV Crosstrek continue to grow throughout the year."

Carline

Apr-13

Apr-12

% Chg

Apr-13

Apr-12

% Chg

MTD

MTD

MTD

YTD

YTD

YTD

Forester

9,366

5,666

65.30%

30,510

22,540

35.40%

Impreza

4,692

6,791

-30.90%

19,124

27,891

-31.40%

Impreza WRX

1,508

1,352

11.50%

6,027

4,181

44.20%

Legacy

3,286

3,799

-13.50%

14,615

15,916

-8.20%

Outback

8,730

8,548

2.10%

36,831

35,608

3.40%

Tribeca

116

154

-24.70%

620

742

-16.40%

BRZ

812

0

n/a

2,600

0

n/a

XV Crosstrek

4,433

0

n/a

15,143

0

n/a

TOTAL

32,943

26,310

25.20%

125,470

106,878

17.40%


"Our 25 percent increase in sales was primarily driven by the all-new 2014 Forester and strong performance across the rest of the model lines," said Bill Cyphers, senior vice president of sales, Subaru of America, Inc. "We look forward to adding the XV Crosstrek Hybrid – Subaru's first-ever hybrid – to our line-up."