News

Mar 1, 2013

Worldwide News

[USA] Subaru of America, Inc. Reports Record Breaking February Sales

- Sales of 28,163 represent best-ever month of February for Subaru

Cherry Hill, N.J., - Subaru of America, Inc. today reported 28,163 vehicle sales for February 2013, which represents an 11 percent increase over February 2012 and the best ever February in company history. Year-to-date sales for Subaru total 55,826 – a 16 percent increase over the same period in 2012.

These results build on strong sales from 2012 where Subaru achieved four consecutive years of sales increases and exceeded 300,000 annual sales in 2012 – a first in company history.

"Subaru vehicles continue to win awards and recognition from the industry press and our customers are purchasing our products in record numbers," said Thomas J. Doll, executive vice president and chief operating officer, Subaru of America, Inc. "With the addition of the all-new 2014 Forester being introduced this month, we are confident that we will establish another all-time monthly sales record again in March."

Carline

Feb-13

Feb-12

% Chg

Feb-13

Feb-12

% Chg

MTD

MTD

MTD

YTD

YTD

YTD

Forester

5,529

5,565

-0.70%

12,094

10,682

13.20%

Impreza

4,515

6,334

-28.70%

9,105

12,555

-27.50%

Impreza WRX

1,486

922

61.20%

2,792

1,632

71.10%

Legacy

3,745

3,614

3.60%

6,929

6,733

2.90%

Outback

9,016

8,762

2.90%

17,648

16,174

9.10%

Tribeca

194

177

9.60%

353

405

-12.80%

BRZ

420

0

n/a

883

0

n/a

XV Crosstrek

3,258

0

n/a

6,022

0

n/a

TOTAL

28,163

25,374

11%

55,826

48,181

15.90%


"Subaru retailers are successfully demonstrating to customers our core value of "Love" throughout the purchase and ownership experience, which is making these strong results possible," said Bill Cyphers, senior vice president of sales, Subaru of America, Inc.