The Subaru Impreza Concept is the first concept model to be released under Subaru’s new brand strategy. Designed to show a possible direction for future Impreza models, the concept also embodies Subaru’s new brand statement “Confidence in Motion”. Expressing Subaru’s brand core value of “enjoyment and peace of mind”, the Subaru Impreza Concept fuses a sleek and lean form that exudes dynamism and elegance. It also features a spacious and plush four-seat interior for a safe and comfortable ride.
Tokyo, January 14, 2011 - Fuji Heavy Industries Ltd. (FHI), the maker of Subaru automobiles, today announced that it will exhibit the “SUBARU IMPREZA CONCEPT” and the “Subaru Trezia” as European premieres at the 81st Geneva International Motor Show slated for March in Geneva, Switzerland (Press day: March 1 and 2; Open to the public from March 3 through 13, 2011). The “BOXER Sports Car Architecture” will also be showcased as a world premiere.
The Subaru Trezia represents a proposal of new value to meet the increasing demand for smaller and environmentally friendly cars in Europe. The key phrase for this product is “New Compact Smart Wagon”. The model provides the benefits of the Subaru wagon-style in an overall body size of less than 4 meters in length. This touring compact car offers a string of other benefits, from the strong presence of the exterior to the highly efficient package of the roomy and quality interior and easy-to-use utility space. With CO2 emissions of 113 g/km*, the Trezia combines superior environmental friendliness and highly responsive SUBARU IMPREZA CONCEPT Subaru Trezia driving. A 1.3-litre petrol engine and 1.4-litre turbo diesel engine are available in the European markets.
*For the 1.4-litre turbo diesel models
Behind the new level of driving excitement that the “Rear-Wheel drive (RWD) Sports Car”, which is currently under joint development with Toyota Motor Corporation, delivers is Subaru’s new platform technology concept: the “BOXER Sports Car Architecture”. Built around Subaru’s core technology – the Horizontally-Opposed Boxer engine, a new platform was developed in order to extract the maximum performance potential required of the RWD Sports Car.
The RWD Sports Car is a new generation sports car being developed with an ambition of Subaru and Toyota to provide driving pleasure to a wider range of customers. Thanks to its “front-engine, rear-wheel drive layout”, further lowered centre of gravity, compact and lightweight body, it delivers a new level of driving excitement with very unique crisp handling. The car will be the only front-engine, rear-wheel drive mass-produced sports car powered by a horizontally-opposed engine in the world, by making full use of an engineering masterpiece fusing Subaru’s sports car expertise with Boxer engine performance and Toyota’s experiences with rear-wheel drive sports cars. The Subaru Rear-Wheel Drive Sports Car, as Subaru’s first mass-produced front-engine, rear-wheel drive model, is expected to be produced first in spring 2012.
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