Tokyo, November 2, 2010 - Fuji Heavy Industries Ltd. (FHI), the maker of Subaru automobiles, announced today
the establishment of a new global brand statement, “Confidence in Motion”, as part of its ongoing efforts to enhance
the Subaru brand.

“Confidence” reflects Subaru’s attitude toward engineering excellence and the trust generated among drivers by
following through on its commitment to provide both enjoyment and peace of mind. “in Motion” expresses Subaru’s
resolve to continue innovating to meet customer expectations in a world of constant change.

Subaru will proactively address global environmental issues and the demands of ever-maturing automobile use.
Subaru believes automobiles should be more than just a means of simple transportations. They should also be a
source of enjoyment, and enjoyment rests on a foundation of peace of mind. These two inseparable values are
central to the Subaru experience. As customer expectations are diversifying, Subaru will foresee these needs with
independent thinking and continue to offer enjoyment and peace of mind without losing sight of the essence of what
an automobile should be.

“Confidence in Motion” expresses Subaru’s aim to continue evolving in order to offer even more customers new
ways to enrich their lives through a uniquely satisfying Subaru experience.

From now on, “Confidence in Motion” will be at the center of all Subaru activities. As the first step, FHI will exhibit
a concept car embodying the new brand statement at the 2010 Los Angeles Auto Show in Los Angeles, California,
USA (press days on November 17 and 18, open to the public from November 19 to 28). A press briefing with FHI
President & CEO Ikuo Mori is scheduled for Wednesday, November 17 at 12:20 (PST) at the Subaru booth.

Official web site: http://www.laautoshow.com/

The Subaru Impreza Concept is the first concept model to be released under Subaru's new brand strategy. Designed to show a possible direction for future Impreza models, it embodies the Subaru brand statement "Confidence in Motion". The concept expresses the core Subaru brand value of "enjoyment and peace of mind". The Subaru Impreza Concept fuses a sleek and lean form that exudes dynamism and elegance with a roomy and rich four-seat interior that embodies a safe and comfortable ride. The movie of the concept car is available on the Subaru Global Site.

- Impreza WRX STI (Limited 4-Door, Nürburgring Challenge 2010 model)
- Legacy (2.5i Limited, 3.6R Limited)
- Outback (2.5i Premium, 3.6R Limited)
- Impreza (2.5i Premium 5-Door, WRX Premium 5-Door)
- Forester (2.5X, 2.5X Touring)
- Tribeca (3.6R Limited)